Course Overview

There will be a mentor who guides you through your journey. That means you are in control of your education. Having a real person invested in your success, and providing consistent feedback, helps you achieve your goals.

This 60+ hour online marketing certificate features custom and curated content. It includes a quiz, mini-project, and capstone project where you can use your own real-world marketing scenario or one provided.

You will start with foundational concepts of social media marketing including key terminology, major channels, and where social media fits within an overall marketing strategy. The last part will explain KPIs such as engagement, impressions, and audience. In the final capstone, you’ll evaluate a dataset and develop a pivot strategy.