Content marketeer and strategist Helena Pearce, your instructor, for this course. She’ll share her creative and professional journey, which has led her to work as a Senior Web Producer for PlayStation.
In order to build your brand start by understanding your customer’s needs, pain points, and what makes them tick. Helena guides you through how to analyze your competition, and how to set your brand apart by finding your own voice.
All you need is access to Microsoft Word and Excel, curiosity, willingness to learn, and creativity to communicate effectively online to take this course.