Best Digital Marketing White Papers

Discover DAN Institute collection of digital marketing white papers today! These will support your digital marketing activities and help you to find out with the new methods from industry specialists, business intelligence experts and analytics consultants.

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Featured White Papers Most Preferred White Papers

Facebook Live All You Need to Know

Going “Live” on Facebook may seem effortless, but you need to be prepared all the way around. Get prepped in under an hour with this guide!

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The Perfect eCommerce Customer Journey

eCommerce brands have a lot to get right to stand out in the increasingly competitive eCommerce landscape. Download Reload Digital's ebook and gain actionable insights into; awareness, acquisition and retention. You can be a master each stage of the consumer journey.

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Marketing Analytics for Telecoms

Telecoms are operating in a tough and fast-moving market, with rapid technological change, relentless competition, and high customer expectations. This whitepaper will help you understand the role that marketing analytics can play in maximizing telecoms marketing efforts.

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All White Papers

20 Ways to Maximize Digital Marketing Effectiveness

To be effective and efficient with your time and money these days, they suggest focusing on five key digital marketing topics: Sites, Search, Social, Advocacy, & Analytics. This white paper walks through each topic and how each one has its own distinctive role.

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Why Context is Essential to Digital Marketing

This white paper was authored by Rebecca Lieb, Industry Analyst at Altimeter Group, on behalf of SDL. Altimeter had editorial control over the whitepaper to ensure its accuracy and objectivity. The findings were based primarily on research conducted by Alitmeter.

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Marketing Analytics for Telecom

Telecoms are operating in a tough and fast-moving market, with rapid technological change, relentless competition, and high customer expectations. This whitepaper will help you understand the role that marketing analytics can play in maximizing telecoms marketing efforts.

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Strategic Playbook for Data-driven Agencies: Part Two

In the second instalment of our Strategic Playbook for Data-Driven Agencies series, we take a closer look at the growing role of data visualisation and dashboards. Agencies must embrace new data-driven technology to ensure their long-term future and keep pace in times of digital transformation.

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Support Your SEO with UGC

Algorithms are what many marketers fear most when it comes to SEO. In fact, however, they only make up the tip of the SEO-Iceberg. This whitepaper provides an overview of SEO relevant KPIs, as well as five easy tips for a quick website performance boost.

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The Rise of SMS Marketing

In this whitepaper, you will learn; the reasons behind SMS marketing being on the rise today and how SMS marketing performs for holiday sales. Learn more about SMS marketing today by downloading our whitepaper.

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Writing a Great Website Redesign RFP

A well-constructed website redesign RFP can help you properly plan for the inevitable bumps and gotchas in a redesign project so that the only surprises you get are good ones, and so the net result is a new website that is strategically well thoughtout and successful.

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Marketing Analytics for Telecoms

Telecoms are operating in a tough and fast-moving market, with rapid technological change, relentless competition, and high customer expectations. This whitepaper will help you understand the role that marketing analytics can play in maximizing telecoms marketing efforts.

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Facebook Live All You Need to Know

Going “Live” on Facebook may seem effortless, but you need to be prepared all the way around. Get prepped in under an hour with this guide!

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Mastering Keyword Research Whitepaper

In this Whitepaper, you’ll explore some practical considerations around keyword strategy. Plus we’ll explain the how the role of keyword research in SEO is changing. Investing in keyword strategy means you will better understand your audience and their intent.

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Strategic Playbook for Data-driven Agencies: Part One

This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this installment we cover how agency executives can benefit from their client’s data to maintain a sustainable, future-proof business in times of digital transformation.

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Driving More Robust, Accurate Investment Decisions with Survey Data

What drives retail investor sentiment and decision making? Download the white paper and learn how survey data offers unique insights on market.

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Why CMOs Need to Get Enterprise SEO Right to t-Thrive in a Digital First World

Whatever the individual case may be, the common thread across every marketing team is the critical need to drive more leads, sales, and revenue via digital channels. In such an environment, getting your business’ SEO right has to be a priority.

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How to Make Any Content SEO Friendly

Co-presented by Act-on, Anvil’s SEO content optimization white paper describes a careful, semantically focused step-by-step process that you can use to ensure your webpage will be found by search engine users.

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How to Get a Perfect Quality Score

Did you know that a higher than average Quality Score in Google Ads can save you up to 50% on your cost per click and 80% on cost per conversion? In this free guide, you will learn, the keys to earning higher quality score, characteristics of a high-quality score account […]

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