Best Digital Marketing White Papers

Discover DAN Institute collection of digital marketing white papers today! These will support your digital marketing activities and help you to find out with the new methods from industry specialists, business intelligence experts and analytics consultants.

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Featured White Papers Most Preferred White Papers

Stepping Up to the Challenges of Digital Marketing

The advent of digital has had a huge impact on marketing organizations, which must work harder than ever to keep pace with digital transformation in virtually every sector. Marketing has always been about attracting and retaining customers through various communications channels.

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The Power of Modern Digital Marketing Automation

This paper explores these trends in detail and considers their implications for marketing professionals and their technology choices – both today and in the future.

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20 Ways to Maximize Digital Marketing Effectiveness

To be effective and efficient with your time and money these days, they suggest focusing on five key digital marketing topics: Sites, Search, Social, Advocacy, & Analytics. This white paper walks through each topic and how each one has its own distinctive role.

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Why CMOs Need to Get Enterprise SEO Right to t-Thrive in a Digital First World

Whatever the individual case may be, the common thread across every marketing team is the critical need to drive more leads, sales, and revenue via digital channels. In such an environment, getting your business’ SEO right has to be a priority.

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How to Make Any Content SEO Friendly

Co-presented by Act-on, Anvil’s SEO content optimization white paper describes a careful, semantically focused step-by-step process that you can use to ensure your webpage will be found by search engine users.

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Facebook Live All You Need to Know

Going “Live” on Facebook may seem effortless, but you need to be prepared all the way around. Get prepped in under an hour with this guide!

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Driving More Robust, Accurate Investment Decisions with Survey Data

What drives retail investor sentiment and decision making? Download the white paper and learn how survey data offers unique insights on market.

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The Power of Modern Digital Marketing Automation

This paper explores these trends in detail and considers their implications for marketing professionals and their technology choices – both today and in the future.

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Marketing Analytics for Telecoms

Telecoms are operating in a tough and fast-moving market, with rapid technological change, relentless competition, and high customer expectations. This whitepaper will help you understand the role that marketing analytics can play in maximizing telecoms marketing efforts.

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Marketing Analytics for Telecom

Telecoms are operating in a tough and fast-moving market, with rapid technological change, relentless competition, and high customer expectations. This whitepaper will help you understand the role that marketing analytics can play in maximizing telecoms marketing efforts.

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The Perfect eCommerce Customer Journey

eCommerce brands have a lot to get right to stand out in the increasingly competitive eCommerce landscape. Download Reload Digital’s ebook and gain actionable insights into; awareness, acquisition and retention. You can be a master each stage of the consumer journey.

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A Marketer’s Life Beyond (Third-Party) Cookies

GDPR and other privacy laws have changed how marketers can collect and use consumer data. Download this new white paper and learn how the end of third-party data will have a positive outcome for both marketers and consumers.

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Co-created with Channable

The Strategy Playbook for Digital Agencies

Optimizing Digital Marketing Campaigns to Maximize ROI: In this strategy playbook, created by Digital Agency Network and Channable, you’ll explore a lot of tips to maximize ROI in digital marketing campaigns for your agency!

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Support Your SEO with UGC

Algorithms are what many marketers fear most when it comes to SEO. In fact, however, they only make up the tip of the SEO-Iceberg. This whitepaper provides an overview of SEO relevant KPIs, as well as five easy tips for a quick website performance boost.

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5 Ways How AI-Enabled Marketing Drives Business Growth

This whitepaper will help you understand the role that AI can play in maximizing your marketing efforts. You will learn; the definition of AI and its potential uses in marketing and how some countries and companies are already using it.

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A Beginner’s Guide to Marketing Data Analytics

The fact of the matter is that having a lot of data doesn’t necessarily mean that you have the answers to your most pressing questions. This handy e-book will give you a short overview what quality matters, why data is so important and what you need to pay attention to.

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A New Era of Ecommerce: Headless Commerce

Download this whitepaper and learn how a headless commerce architecture allows high-volume brands to operate with the best-of-breed solutions, flexibility at scale and content-first approach shoppers demand.

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Strategic Playbook for Data-driven Agencies: Part One

This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this installment we cover how agency executives can benefit from their client’s data to maintain a sustainable, future-proof business in times of digital transformation.

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