Best Digital Marketing White Papers

Discover DAN Institute collection of digital marketing white papers today! These will support your digital marketing activities and help you to find out with the new methods from industry specialists, business intelligence experts and analytics consultants.

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Featured White Papers Most Preferred White Papers

Facebook Live All You Need to Know

Going “Live” on Facebook may seem effortless, but you need to be prepared all the way around. Get prepped in under an hour with this guide!

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Co-created with Channable

The Strategy Playbook for Digital Agencies

Optimizing Digital Marketing Campaigns to Maximize ROI: In this strategy playbook, created by Digital Agency Network and Channable, you'll explore a lot of tips to maximize ROI in digital marketing campaigns for your agency!

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The Future of Digital Agencies

The Digital Agency Network team has gathered insights from 36 digital agency leaders and prepared this special e-guide. Read The Future of Digital Agencies e-guide now to learn more about what awaits Digital Agencies on the horizon of the future? You can find all the answers in this research.

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All White Papers

Stepping Up to the Challenges of Digital Marketing

The advent of digital has had a huge impact on marketing organizations, which must work harder than ever to keep pace with digital transformation in virtually every sector. Marketing has always been about attracting and retaining customers through various communications channels.

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Why Context is Essential to Digital Marketing

This white paper was authored by Rebecca Lieb, Industry Analyst at Altimeter Group, on behalf of SDL. Altimeter had editorial control over the whitepaper to ensure its accuracy and objectivity. The findings were based primarily on research conducted by Alitmeter.

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Mastering Keyword Research Whitepaper

In this Whitepaper, you’ll explore some practical considerations around keyword strategy. Plus we’ll explain the how the role of keyword research in SEO is changing. Investing in keyword strategy means you will better understand your audience and their intent.

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Co-created with Channable

The Strategy Playbook for Digital Agencies

Optimizing Digital Marketing Campaigns to Maximize ROI: In this strategy playbook, created by Digital Agency Network and Channable, you’ll explore a lot of tips to maximize ROI in digital marketing campaigns for your agency!

VIEW COURSE DETAILS Visit Website

The Definitive Guide to ETL & Data Integration for Marketers

Collecting, cleaning, putting it together and making sense of data to derive business insights is a lot to deal with. Companies that do master that process will be the ones set themselves apart from the pack.

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Support Your SEO with UGC

Algorithms are what many marketers fear most when it comes to SEO. In fact, however, they only make up the tip of the SEO-Iceberg. This whitepaper provides an overview of SEO relevant KPIs, as well as five easy tips for a quick website performance boost.

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Driving More Robust, Accurate Investment Decisions with Survey Data

What drives retail investor sentiment and decision making? Download the white paper and learn how survey data offers unique insights on market.

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The Rise of SMS Marketing

In this whitepaper, you will learn; the reasons behind SMS marketing being on the rise today and how SMS marketing performs for holiday sales. Learn more about SMS marketing today by downloading our whitepaper.

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Marketing Analytics for Telecom

Telecoms are operating in a tough and fast-moving market, with rapid technological change, relentless competition, and high customer expectations. This whitepaper will help you understand the role that marketing analytics can play in maximizing telecoms marketing efforts.

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How to Use Smart Data to Deliver a Higher Marketing ROI

Today, marketers turn to the most reliable source of information: The customer data. Unfortunately, though so many still have problems with the data-driven approach. In the document. you’ll learn everything to support you overcome those issues and more.

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20 Ways to Maximize Digital Marketing Effectiveness

To be effective and efficient with your time and money these days, they suggest focusing on five key digital marketing topics: Sites, Search, Social, Advocacy, & Analytics. This white paper walks through each topic and how each one has its own distinctive role.

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The Power of Modern Digital Marketing Automation

This paper explores these trends in detail and considers their implications for marketing professionals and their technology choices – both today and in the future.

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Why CMOs Need to Get Enterprise SEO Right to t-Thrive in a Digital First World

Whatever the individual case may be, the common thread across every marketing team is the critical need to drive more leads, sales, and revenue via digital channels. In such an environment, getting your business’ SEO right has to be a priority.

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A Marketer’s Life Beyond (Third-Party) Cookies

GDPR and other privacy laws have changed how marketers can collect and use consumer data. Download this new white paper and learn how the end of third-party data will have a positive outcome for both marketers and consumers.

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A New Era of Ecommerce: Headless Commerce

Download this whitepaper and learn how a headless commerce architecture allows high-volume brands to operate with the best-of-breed solutions, flexibility at scale and content-first approach shoppers demand.

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