Discover DAN Institute collection of digital marketing white papers today! These will support your digital marketing activities and help you to find out with the new methods from industry specialists, business intelligence experts and analytics consultants.
The advent of digital has had a huge impact on marketing organizations, which must work harder than ever to keep pace with digital transformation in virtually every sector. Marketing has always been about attracting and retaining customers through various communications channels.
This paper explores these trends in detail and considers their implications for marketing professionals and their technology choices – both today and in the future.
To be effective and efficient with your time and money these days, they suggest focusing on five key digital marketing topics: Sites, Search, Social, Advocacy, & Analytics. This white paper walks through each topic and how each one has its own distinctive role.
The advent of digital has had a huge impact on marketing organizations, which must work harder than ever to keep pace with digital transformation in virtually every sector. Marketing has always been about attracting and retaining customers through various communications channels.
This white paper was authored by Rebecca Lieb, Industry Analyst at Altimeter Group, on behalf of SDL. Altimeter had editorial control over the whitepaper to ensure its accuracy and objectivity. The findings were based primarily on research conducted by Alitmeter.
Going “Live” on Facebook may seem effortless, but you need to be prepared all the way around. Get prepped in under an hour with this guide!
The fact of the matter is that having a lot of data doesn’t necessarily mean that you have the answers to your most pressing questions. This handy e-book will give you a short overview what quality matters, why data is so important and what you need to pay attention to.
Collecting, cleaning, putting it together and making sense of data to derive business insights is a lot to deal with. Companies that do master that process will be the ones set themselves apart from the pack.
In this whitepaper, you will learn; the reasons behind SMS marketing being on the rise today and how SMS marketing performs for holiday sales. Learn more about SMS marketing today by downloading our whitepaper.
Telecoms are operating in a tough and fast-moving market, with rapid technological change, relentless competition, and high customer expectations. This whitepaper will help you understand the role that marketing analytics can play in maximizing telecoms marketing efforts.
Today, marketers turn to the most reliable source of information: The customer data. Unfortunately, though so many still have problems with the data-driven approach. In the document. you’ll learn everything to support you overcome those issues and more.
A well-constructed website redesign RFP can help you properly plan for the inevitable bumps and gotchas in a redesign project so that the only surprises you get are good ones, and so the net result is a new website that is strategically well thoughtout and successful.
Co-presented by Act-on, Anvil’s SEO content optimization white paper describes a careful, semantically focused step-by-step process that you can use to ensure your webpage will be found by search engine users.
To be effective and efficient with your time and money these days, they suggest focusing on five key digital marketing topics: Sites, Search, Social, Advocacy, & Analytics. This white paper walks through each topic and how each one has its own distinctive role.
This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this installment we cover how agency executives can benefit from their client’s data to maintain a sustainable, future-proof business in times of digital transformation.
Telecoms are operating in a tough and fast-moving market, with rapid technological change, relentless competition, and high customer expectations. This whitepaper will help you understand the role that marketing analytics can play in maximizing telecoms marketing efforts.
In this Whitepaper, you’ll explore some practical considerations around keyword strategy. Plus we’ll explain the how the role of keyword research in SEO is changing. Investing in keyword strategy means you will better understand your audience and their intent.
What drives retail investor sentiment and decision making? Download the white paper and learn how survey data offers unique insights on market.
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