Best Digital Marketing White Papers
Discover DAN Institute collection of digital marketing white papers today! These will support your digital marketing activities and help you to find out with the new methods from industry specialists, business intelligence experts and analytics consultants.
Featured White Papers Most Preferred White Papers
Stepping Up to the Challenges of Digital Marketing
The advent of digital has had a huge impact on marketing organizations, which must work harder than ever to keep pace with digital transformation in virtually every sector. Marketing has always been about attracting and retaining customers through various communications channels.
The Power of Modern Digital Marketing Automation
This paper explores these trends in detail and considers their implications for marketing professionals and their technology choices – both today and in the future.
20 Ways to Maximize Digital Marketing Effectiveness
To be effective and efficient with your time and money these days, they suggest focusing on five key digital marketing topics: Sites, Search, Social, Advocacy, & Analytics. This white paper walks through each topic and how each one has its own distinctive role.
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The Perfect eCommerce Customer Journey
eCommerce brands have a lot to get right to stand out in the increasingly competitive eCommerce landscape. Download Reload Digital’s ebook and gain actionable insights into; awareness, acquisition and retention. You can be a master each stage of the consumer journey.
Why CMOs Need to Get Enterprise SEO Right to t-Thrive in a Digital First World
Whatever the individual case may be, the common thread across every marketing team is the critical need to drive more leads, sales, and revenue via digital channels. In such an environment, getting your business’ SEO right has to be a priority.
Writing a Great Website Redesign RFP
A well-constructed website redesign RFP can help you properly plan for the inevitable bumps and gotchas in a redesign project so that the only surprises you get are good ones, and so the net result is a new website that is strategically well thoughtout and successful.
5 Ways How AI-Enabled Marketing Drives Business Growth
This whitepaper will help you understand the role that AI can play in maximizing your marketing efforts. You will learn; the definition of AI and its potential uses in marketing and how some countries and companies are already using it.
The Rise of SMS Marketing
In this whitepaper, you will learn; the reasons behind SMS marketing being on the rise today and how SMS marketing performs for holiday sales. Learn more about SMS marketing today by downloading our whitepaper.
Stepping Up to the Challenges of Digital Marketing
The advent of digital has had a huge impact on marketing organizations, which must work harder than ever to keep pace with digital transformation in virtually every sector. Marketing has always been about attracting and retaining customers through various communications channels.
A New Era of Ecommerce: Headless Commerce
Download this whitepaper and learn how a headless commerce architecture allows high-volume brands to operate with the best-of-breed solutions, flexibility at scale and content-first approach shoppers demand.
Strategic Playbook for Data-driven Agencies: Part Two
In the second instalment of our Strategic Playbook for Data-Driven Agencies series, we take a closer look at the growing role of data visualisation and dashboards. Agencies must embrace new data-driven technology to ensure their long-term future and keep pace in times of digital transformation.
The Strategy Playbook for Digital Agencies
Optimizing Digital Marketing Campaigns to Maximize ROI: In this strategy playbook, created by Digital Agency Network and Channable, you’ll explore a lot of tips to maximize ROI in digital marketing campaigns for your agency!
A Beginner’s Guide to Marketing Data Analytics
The fact of the matter is that having a lot of data doesn’t necessarily mean that you have the answers to your most pressing questions. This handy e-book will give you a short overview what quality matters, why data is so important and what you need to pay attention to.
Strategic Playbook for Data-driven Agencies: Part One
This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this installment we cover how agency executives can benefit from their client’s data to maintain a sustainable, future-proof business in times of digital transformation.
Facebook Live All You Need to Know
Going “Live” on Facebook may seem effortless, but you need to be prepared all the way around. Get prepped in under an hour with this guide!
Mastering Keyword Research Whitepaper
In this Whitepaper, you’ll explore some practical considerations around keyword strategy. Plus we’ll explain the how the role of keyword research in SEO is changing. Investing in keyword strategy means you will better understand your audience and their intent.
Support Your SEO with UGC
Algorithms are what many marketers fear most when it comes to SEO. In fact, however, they only make up the tip of the SEO-Iceberg. This whitepaper provides an overview of SEO relevant KPIs, as well as five easy tips for a quick website performance boost.
A Marketer’s Life Beyond (Third-Party) Cookies
GDPR and other privacy laws have changed how marketers can collect and use consumer data. Download this new white paper and learn how the end of third-party data will have a positive outcome for both marketers and consumers.
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