Best Digital Marketing White Papers
Discover DAN Institute collection of digital marketing white papers today! These will support your digital marketing activities and help you to find out with the new methods from industry specialists, business intelligence experts and analytics consultants.
Featured White Papers Most Preferred White Papers
Stepping Up to the Challenges of Digital Marketing
The advent of digital has had a huge impact on marketing organizations, which must work harder than ever to keep pace with digital transformation in virtually every sector. Marketing has always been about attracting and retaining customers through various communications channels.
The Power of Modern Digital Marketing Automation
This paper explores these trends in detail and considers their implications for marketing professionals and their technology choices – both today and in the future.
20 Ways to Maximize Digital Marketing Effectiveness
To be effective and efficient with your time and money these days, they suggest focusing on five key digital marketing topics: Sites, Search, Social, Advocacy, & Analytics. This white paper walks through each topic and how each one has its own distinctive role.
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A Marketer’s Life Beyond (Third-Party) Cookies
GDPR and other privacy laws have changed how marketers can collect and use consumer data. Download this new white paper and learn how the end of third-party data will have a positive outcome for both marketers and consumers.
20 Ways to Maximize Digital Marketing Effectiveness
To be effective and efficient with your time and money these days, they suggest focusing on five key digital marketing topics: Sites, Search, Social, Advocacy, & Analytics. This white paper walks through each topic and how each one has its own distinctive role.
Driving More Robust, Accurate Investment Decisions with Survey Data
What drives retail investor sentiment and decision making? Download the white paper and learn how survey data offers unique insights on market.
A Beginner’s Guide to Marketing Data Analytics
The fact of the matter is that having a lot of data doesn’t necessarily mean that you have the answers to your most pressing questions. This handy e-book will give you a short overview what quality matters, why data is so important and what you need to pay attention to.
The Rise of SMS Marketing
In this whitepaper, you will learn; the reasons behind SMS marketing being on the rise today and how SMS marketing performs for holiday sales. Learn more about SMS marketing today by downloading our whitepaper.
Support Your SEO with UGC
Algorithms are what many marketers fear most when it comes to SEO. In fact, however, they only make up the tip of the SEO-Iceberg. This whitepaper provides an overview of SEO relevant KPIs, as well as five easy tips for a quick website performance boost.
Mastering Keyword Research Whitepaper
In this Whitepaper, you’ll explore some practical considerations around keyword strategy. Plus we’ll explain the how the role of keyword research in SEO is changing. Investing in keyword strategy means you will better understand your audience and their intent.
Facebook Live All You Need to Know
Going “Live” on Facebook may seem effortless, but you need to be prepared all the way around. Get prepped in under an hour with this guide!
How to Get a Perfect Quality Score
Did you know that a higher than average Quality Score in Google Ads can save you up to 50% on your cost per click and 80% on cost per conversion? In this free guide, you will learn, the keys to earning higher quality score, characteristics of a high-quality score account […]
Stepping Up to the Challenges of Digital Marketing
The advent of digital has had a huge impact on marketing organizations, which must work harder than ever to keep pace with digital transformation in virtually every sector. Marketing has always been about attracting and retaining customers through various communications channels.
Writing a Great Website Redesign RFP
A well-constructed website redesign RFP can help you properly plan for the inevitable bumps and gotchas in a redesign project so that the only surprises you get are good ones, and so the net result is a new website that is strategically well thoughtout and successful.
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