Best Digital Marketing White Papers
Discover DAN Institute collection of digital marketing white papers today! These will support your digital marketing activities and help you to find out with the new methods from industry specialists, business intelligence experts and analytics consultants.
Featured White Papers Most Preferred White Papers
Stepping Up to the Challenges of Digital Marketing
The advent of digital has had a huge impact on marketing organizations, which must work harder than ever to keep pace with digital transformation in virtually every sector. Marketing has always been about attracting and retaining customers through various communications channels.
The Power of Modern Digital Marketing Automation
This paper explores these trends in detail and considers their implications for marketing professionals and their technology choices – both today and in the future.
20 Ways to Maximize Digital Marketing Effectiveness
To be effective and efficient with your time and money these days, they suggest focusing on five key digital marketing topics: Sites, Search, Social, Advocacy, & Analytics. This white paper walks through each topic and how each one has its own distinctive role.
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How to Make Any Content SEO Friendly
Co-presented by Act-on, Anvil’s SEO content optimization white paper describes a careful, semantically focused step-by-step process that you can use to ensure your webpage will be found by search engine users.
Mastering Keyword Research Whitepaper
In this Whitepaper, you’ll explore some practical considerations around keyword strategy. Plus we’ll explain the how the role of keyword research in SEO is changing. Investing in keyword strategy means you will better understand your audience and their intent.
Strategic Playbook for Data-driven Agencies: Part Two
In the second instalment of our Strategic Playbook for Data-Driven Agencies series, we take a closer look at the growing role of data visualisation and dashboards. Agencies must embrace new data-driven technology to ensure their long-term future and keep pace in times of digital transformation.
A Marketer’s Life Beyond (Third-Party) Cookies
GDPR and other privacy laws have changed how marketers can collect and use consumer data. Download this new white paper and learn how the end of third-party data will have a positive outcome for both marketers and consumers.
The Rise of SMS Marketing
In this whitepaper, you will learn; the reasons behind SMS marketing being on the rise today and how SMS marketing performs for holiday sales. Learn more about SMS marketing today by downloading our whitepaper.
A Beginner’s Guide to Marketing Data Analytics
The fact of the matter is that having a lot of data doesn’t necessarily mean that you have the answers to your most pressing questions. This handy e-book will give you a short overview what quality matters, why data is so important and what you need to pay attention to.
A New Era of Ecommerce: Headless Commerce
Download this whitepaper and learn how a headless commerce architecture allows high-volume brands to operate with the best-of-breed solutions, flexibility at scale and content-first approach shoppers demand.
Stepping Up to the Challenges of Digital Marketing
The advent of digital has had a huge impact on marketing organizations, which must work harder than ever to keep pace with digital transformation in virtually every sector. Marketing has always been about attracting and retaining customers through various communications channels.
5 Ways How AI-Enabled Marketing Drives Business Growth
This whitepaper will help you understand the role that AI can play in maximizing your marketing efforts. You will learn; the definition of AI and its potential uses in marketing and how some countries and companies are already using it.
Why CMOs Need to Get Enterprise SEO Right to t-Thrive in a Digital First World
Whatever the individual case may be, the common thread across every marketing team is the critical need to drive more leads, sales, and revenue via digital channels. In such an environment, getting your business’ SEO right has to be a priority.
The Power of Modern Digital Marketing Automation
This paper explores these trends in detail and considers their implications for marketing professionals and their technology choices – both today and in the future.
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