Best Digital Marketing White Papers
Discover DAN Institute collection of digital marketing white papers today! These will support your digital marketing activities and help you to find out with the new methods from industry specialists, business intelligence experts and analytics consultants.
Featured White Papers Most Preferred White Papers
Stepping Up to the Challenges of Digital Marketing
The advent of digital has had a huge impact on marketing organizations, which must work harder than ever to keep pace with digital transformation in virtually every sector. Marketing has always been about attracting and retaining customers through various communications channels.
The Power of Modern Digital Marketing Automation
This paper explores these trends in detail and considers their implications for marketing professionals and their technology choices – both today and in the future.
20 Ways to Maximize Digital Marketing Effectiveness
To be effective and efficient with your time and money these days, they suggest focusing on five key digital marketing topics: Sites, Search, Social, Advocacy, & Analytics. This white paper walks through each topic and how each one has its own distinctive role.
All White Papers
How to Get a Perfect Quality Score
Did you know that a higher than average Quality Score in Google Ads can save you up to 50% on your cost per click and 80% on cost per conversion? In this free guide, you will learn, the keys to earning higher quality score, characteristics of a high-quality score account […]
How to Use Smart Data to Deliver a Higher Marketing ROI
Today, marketers turn to the most reliable source of information: The customer data. Unfortunately, though so many still have problems with the data-driven approach. In the document. you’ll learn everything to support you overcome those issues and more.
The Perfect eCommerce Customer Journey
eCommerce brands have a lot to get right to stand out in the increasingly competitive eCommerce landscape. Download Reload Digital’s ebook and gain actionable insights into; awareness, acquisition and retention. You can be a master each stage of the consumer journey.
Strategic Playbook for Data-driven Agencies: Part Two
In the second instalment of our Strategic Playbook for Data-Driven Agencies series, we take a closer look at the growing role of data visualisation and dashboards. Agencies must embrace new data-driven technology to ensure their long-term future and keep pace in times of digital transformation.
Marketing Analytics for Telecoms
Telecoms are operating in a tough and fast-moving market, with rapid technological change, relentless competition, and high customer expectations. This whitepaper will help you understand the role that marketing analytics can play in maximizing telecoms marketing efforts.
The Definitive Guide to ETL & Data Integration for Marketers
Collecting, cleaning, putting it together and making sense of data to derive business insights is a lot to deal with. Companies that do master that process will be the ones set themselves apart from the pack.
Why Context is Essential to Digital Marketing
This white paper was authored by Rebecca Lieb, Industry Analyst at Altimeter Group, on behalf of SDL. Altimeter had editorial control over the whitepaper to ensure its accuracy and objectivity. The findings were based primarily on research conducted by Alitmeter.
How to Make Any Content SEO Friendly
Co-presented by Act-on, Anvil’s SEO content optimization white paper describes a careful, semantically focused step-by-step process that you can use to ensure your webpage will be found by search engine users.
Support Your SEO with UGC
Algorithms are what many marketers fear most when it comes to SEO. In fact, however, they only make up the tip of the SEO-Iceberg. This whitepaper provides an overview of SEO relevant KPIs, as well as five easy tips for a quick website performance boost.
The Strategy Playbook for Digital Agencies
Optimizing Digital Marketing Campaigns to Maximize ROI: In this strategy playbook, created by Digital Agency Network and Channable, you’ll explore a lot of tips to maximize ROI in digital marketing campaigns for your agency!
The Rise of SMS Marketing
In this whitepaper, you will learn; the reasons behind SMS marketing being on the rise today and how SMS marketing performs for holiday sales. Learn more about SMS marketing today by downloading our whitepaper.
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