Best Online SEO / SEM Courses

Browse the best online SEO and SEM courses to learn the theory behind search engine optimization and marketing, engage with online communities and grow your organic traffic exponentially.

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Featured Courses Prominent SEO / SEM Courses

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All SEO / SEM Courses

SEO Training for Beginners

This course is designed for ecommerce entrepreneurs who want to learn the fundamentals fast. Whether you’re a complete beginner and barely know what SEO stands for, or you have a small business that’s generating consistent income with SEO, but want to earn more you’re in the right place.

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Free SEO Course for Beginners

SEO PowerSuite will be publishing 2 lessons per week so that you have enough time to study and practice what you’ve learned! You can also subscribe to their channel, so you won’t miss the upcoming lectures. All the worksheets and slides will be available for free – the download links […]


SEO Certification Course

Understanding how keywords work and why keyword research is an important part of SEO will help you create content that is SEO friendly, and successfully indexed.

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Search Engine Optimization (SEO) Training Course

This training course will transform you into a full-stack SEO professional driving sustained growth in your website’s most critical marketing channel. You will master the many facets of SEO including keyword research, technical SEO, link building, analytics, and much more.

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Search Engine Marketing (SEM) Training

This SEM certification training course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry.

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Search Engine Marketing for Beginners

Starting with explanation on what search engines are, and how they work, this course will slowly introduce you to the topic of search engine marketing, where search engines play an important role. You will find out about two major program used for online advertising in search engines, Google AdWords and […]

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Search Engine Optimization Specialization

This online course will teach you to optimize website for the best possible search engine ranking. You’ll learn the theory behind search engine algorithms and build practical, real-world skills that you can apply to a career in digital marketing.

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Introduction to SEM: Create Google Ads from Scratch

Learn the basic principles of SEM to create and optimize paid campaigns. Make your products known on a large scale, get segmented traffic to your website, get a quick return on investment.

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SEO Strategy: Keyword Research, Audit & Link Building

In this SEO training masterclass, you will the latest SEO training in real actionable steps with all answers needed you will not only become confident in your SEO for complete optimization. Are you ready to start learning effective SEO training?

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SEO (Search Engine Optimization) Course

Learn how to rank your site on Google. This interactive short course teaches you the benefits of how your website content, mobile optimization and usability will improve your overall website performance. Discover how to build your SEO strategy and evaluate performance over time. Digital Marketing Institute has 165,000+ members and […]


SEO Fundamentals Course with Greg Gifford

Brush up on the basics of SEO with this free and in-depth course from SEMrush favourite Greg Gifford. Learn SEO basics as Greg takes you through the inner workings of search engines, how do they determine where a given website is going to be placed on the results page and […]

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Online Search Marketing Course with Neil Patel

This dynamic specialized online search marketing course covering SEO, paid search (PPC), Google Adwords, Microsoft Ads (Bing Ads), Google Analytics 4, and digital display advertising gives you the skills, know-how, strategy, and techniques to be that change. Online search marketing certification, taught directly by Neil Patel and DMI’s experts, is […]


Search Engine Optimization Module

The Search Engine Optimization module enables participants to develop the knowledge and skills to implement Search Engine Optimisation (SEO) in a technically effective way, and to identify common issues.

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SEO Tutorial: How to Find the SEO Strategy that Fits Your Business

The key to getting your content to rank well in search is having a clear understanding of how Google finds, analyzes, and ranks your content. Learn how to evaluate and improve your website’s SEO.

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Digital Marketing

Learn digital marketing concepts and master the skills necessary to level up your digital marketing career.


SEO Training- SEO Training Course: Learn How to Achieve Sustainable Organic Traffic Growth

Learn all things SEO, including link building, topic clusters, building search authority, and an inside look into how HubSpot uses blogging to rank #1 on Google.

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Technical SEO Certification (Series)

This is a five-part series focused on technical SEO, combining video lessons with tasks and knowledge checks to gauge your understanding. Learn technical SEO comprehensively and get certified with this intensive 5-part course and exam series!

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Search Marketing Expo – SMX Master Classes

SMX Master Classes are live, expert-led search marketing training. DAN Institute readers will get a 15% discount on Master Class passes. Enter discount code “DanGlobal15” at checkout. You will discover actionable tactics to boost organic traffic, design high-converting landing pages, successfully navigate GA4, and more. You can implement these actionable […]


Improve SEO for Your Ecommerce Site

Join digital marketing consultant Sam Dey for this course, which shows how to use page structuring, keyword-rich content, competitor analysis, and video and image optimization techniques to drive better results for your business.

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Technical SEO course with Bastian Grimm

If you want to gain greater expertise in a specific technical SEO topic, this course is definitely for you. Understand the basics and delve further into the specifics of technical SEO with this free in-depth course from renowned SEO expert Bastian Grimm. Get introduced to internal linking within website pages, […]


Advertise Professionally with Google AdWords

If you get through all the lessons successfully, you will have a good shot at passing your Google AdWords certification exam which can help you promote yourself and even get a job as a Digital Marketing Specialist. So go through the lectures in this class and then chase after that […]


Fast Track SEO Marketing Training

SEO, or a lack of it, can make or break a brand. This Fast Track SEO Marketing Training course will lift the lid on the techniques you can use to stand out in an incredibly competitive marketplace.

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Complete SEO Guide to Ranking Local Business Websites

In this online course find and obtain high-quality backlinks, specific local business backlink opportunities and understand the entire local SEO process from start to finish to rank a real live client local business website on the 1st page of Google.

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WordPress: SEO

WordPress does a pretty good job of driving users to your site. But there’s still more you can do to make your site visible to search engines and social media networks. In this introductory course focusing on basic setup and usage scenarios, learn how to drive more visitors to your […]


Search Engine Marketing Course

Learn SEO best practices, including on-page SEO and off-page SEO, to ensure your website shows up in the top results of relevant searches. Then understand how to improve your ranking by creating great copy. Fiona Mascarenhas, Digital Marketing Manager in Acquisition Marketing at Scotiabank Digital Factory, said; Since most of […]


Intro to Ad Platforms: Google Search Engine Marketing

In this class you will learn how to set up a campaign and search ad on Google, discussing scenarios and tactical decisions and set up process. You will also be learning about brand search and non-brand search strategies to growing an account.

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Role of Content Course with Eric Enge

Learn how to improve and enrich your SEO strategy by creating useful content that feeds users’ needs. Explore how links can improve your website’s visibility and increase conversion rate with top SEO expert Eric Enge.

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Search Engine Optimization Best Practices

Learn how to optimize your website for search engines. This class is for anyone looking to improve their web presence. There is no prior experience required, however, you will need the ability to modify the page titles and page descriptions on your website.

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Advanced SEO: Developing an SEO-Friendly Website

Advanced SEO goes beyond keyword research and tagging. It goes to the very heart of your website: its architecture, code, and data. Learn advanced SEO techniques to build an SEO-friendly website from the ground up.

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SEO Basics Conductor Academy

Conductor Academy distills the most successful digital marketing strategies into concise courses you can take at your own pace, on your own or with your whole team. New to SEO? This course introduces you to all the essentials. You will learn what SEO is, how it works.

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SEO Foundations

Explore the basics of SEO, including how to read a results page and see how rankings affect businesses large and small. Discover how to implement foundational optimization strategies and techniques.

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Free SEO Mini-Course

Learn the SEO strategy that they used at PayPal and Airbnb. Get the exact framework you need to implement to get your SEO strategy rock-solid for the rest of year.

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Introduction to Technical SEO

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy.

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Online Google SEO Course

This online course covers every aspect of Google SEO. The lessons include a practical assignment which is based on the real world of SEO. Assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at the end of the course.

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PPC Automation Course with Navah Hopkins

In this course, you will learn how to deliver smarter ad campaigns that maximize conversions on your paid search ads. Learn how to maximize conversions using different types of automation in your PPC campaigns from digital marketing expert Navah Hopkins.

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SEO Training Course

SEO is perhaps the most challenging and rewarding marketing discipline. Combining data, analytics, content marketing, and proficiency with HTML and technical site optimization, SEO unlocks the potential of your marketing efforts. This SEO course covers all these key skills and how they coordinate to become an effective marketing strategy.

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Search Engine Marketing from an Ex-Googler

The course teaches you Search Engine Marketing, and especially, how to use Google AdWords to meet your marketing objectives. This is an indepth course, with practical hands-on guide.Optimize campaigns to get the best possible result!

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Google SEO Tutorial: How HubSpot Uses Blogging to Rank #1 on Google

How does HubSpot use blogging to rank #1 on Google? How can you use blogging to increase your traffic, leads, and customers, too? Learn the top three blog SEO tactics HubSpot uses to rank in search, including step-by-step instructions on how to implement these tactics yourself.

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Local SEO Course with Greg Gifford

For 17 years, Greg has been doing SEO for businesses in different verticals to boost their visibility in search results. In this free short course, he’ll teach you his specialty Local SEO to help bring your business to the top of the map pack and local search results.

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Paid and Organic Synergy

Marketers will learn what paid search marketing is, how it works, and how to develop a strategy that incorporates both paid and organic synergistically. Teams will learn the importance of each channel and best practices for bringing paid and organic teams together to work in harmony.

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Beginner Local SEO | The Foundations of What Google Wants

By the end of the course you will understand exactly what Google is looking for to rank your local business higher in search results for your industry and city.

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The Complete SEO Training Masterclass 2020

Learn the latest effective SEO training to optimize your website & get traffic from Google to your or clients’ websites with SEO. They’re taking you through a journey from being a Beginner to becoming an Expert in Search Engine Optimization!

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Keyword Research Course with Greg Gifford

Pump up your knowledge on the basics of keyword research with this free and in-depth course from SEMrush favourite Greg Gifford. The course is 100% free. Save your money and use it on your own SEO efforts.

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Mobile SEO Course with Greg Gifford

For 17 years, Greg has been doing SEO for businesses in different verticals to boost their visibility in search results. In this free short specialized course, he’ll walk you through every little tip you need to know to make your mobile website hit it out of the park.

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Search Engine Marketing Online Certification Training

The SEM engine marketing online training helps the professionals of the digital marketing industry to know how to create paid advertising campaigns and optimize and re-market it for a better result. Build an understanding on keyword research starting from today.

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Backlink Management Course with Greg Gifford

For 16 years, Greg has been doing SEO for businesses in different verticals to boost their visibility in search results. In this free short specialized course, you’ll learn all about backlink management and link building. Learn how to manage and build links in just 1 hour.

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SEO for Social Media

In this course, you will learn how to optimize your profiles, create and share SEO-rich content, increase your reach, engage with target users, and more.

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SEO Training Academy: Learn Search Engine Optimization

Master the art of search engine optimization by learning fundamental SEO principles and techniques in this course. You will learn the difference between solid SEO tactics and ones that bend or break the rules.

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SEO 2020: Complete SEO Training + SEO for WordPress Websites

This course, SEO 2020 Training: The Complete SEO Course for WordPress Websites is all about 50 SEO (Search Engine Optimization) factors on how to reach top spot on Google search with Search Engine Optimization. Rank 1 on Google with Technical SEO, 1s Pagespeed, UX SEO and Backlink SEO.

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Learning Google Tag Manager

Discover how to best work with accounts and containers, leverage the Google Analytics built-in tags, work with control versions and user access, create custom variables, fire Google Analytics events using triggers, and more.

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Advanced Web Analytics Certification Training

This online course will help you master the different facets of web data analysis like multi-channel analytics, quantitative & qualitative searches, reports, and much more.

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How to Select the Best Online SEO Course?

If you are in the SEO part of digital marketing for a while, you have probably realized how strong the competition is. Many digital marketers are working hard to carry their customers to rise up in the result pages of search engines.

On the other hand, search engines – especially Google – are always changing the paradigms to list the results. That’s why in the SEO world, you have to know the basics and update your knowledge continuously to compete in the game.

What makes the success in SEO hard is not only the fierce competition and also the never ending update in the search engines. In this environment, you need to improve your skills and knowledge constantly. When you are not amending your tactics and strategies, your way can take your out of the game – along with your customers.

Successful SEO requires education without break, to be honest. Good news is there are a bunch of offline and online SEO courses to improve yourself. But just like the competition in the SEO, there is a competition in SEO courses, which makes it challenging to choose one.

Before investing time and money in an online SEO course, you need to do a deep research to find the one that will really develop your professional life. Whether you are a beginner or an experienced SEO professional, here are some of the criteria you need to focus on.


Key Criteria to Choose Online SEO Courses

Deciding Your Goal

SEO is an ever expanding space that is growing with new technologies and paradigm upgrades of the search engines. When we say SEO, we actually mention a huge tree with long roots and long branches. Do you want to go deeper towards the roots or climb up to one of the branches? First decide why and what you want to learn about SEO.

Pricing Policy

Noone can deny that money matters. As SEO is a big sector with many professionals from various backgrounds, there are people with various budgets. Less money does not always mean a disadvantage, just like more money does not bring success for sure. Using your budget efficiently is what you need to do. For this purpose, make sure you are informed of all the details of the SEO course. Exactly for what do you pay money and are there options to make the course fit your budget? Do not hesitate asking everything that confuses you!

SEO Certifications

The knowledge that the course will provide matters for your development; however, to find a job, you may need certifications. Consider well about what kind of certifications you need for your dream job. Try to collect only the ones you really need to be efficient in time and money. But, never forget it is always nice to have a showcase for your achievements in SEO courses to attract the employers and customers.

Practical vs. Theoretical Content

SEO is a field that requires theoretical knowledge and practical ideas for certain cases together. That’s why it is important to find an online SEO course offering both practical and theoretical content. The combination of both is a must for success in SEO.

Analyze the Syllabus

Exactly, what is included in the SEO course? If you are not sure, ask about this before deciding on a source of information. You can request the syllabus and analyze in detail to decide if it covers all you need or not.

Instructor Authority

The expertise and experience of the instructors is quite critical. Like we mentioned above, you will need to mingle theory with practice and only an experienced instructor in both teaching and the sector can give you this knowledge. Having amazing success in the sector may not mean amazing teaching. Look for experience in teaching as well.

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