Best Digital Marketing Ebooks

DAN Institute gathers the best digital marketing ebooks to help you to learn more about digital applications at work! Learn everything you need to know to thrive in the world of search and digital marketing. starting from today.

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Featured E-books Most Preferred E-books

Co-created with Channable

The Strategy Playbook for Digital Agencies

Optimizing Digital Marketing Campaigns to Maximize ROI: In this strategy playbook, created by Digital Agency Network and Channable, you'll explore a lot of tips to maximize ROI in digital marketing campaigns for your agency!


The Perfect eCommerce Customer Journey

eCommerce brands have a lot to get right to stand out in the increasingly competitive eCommerce landscape. Download Reload Digital's ebook and gain actionable insights into; awareness, acquisition and retention. You can be a master each stage of the consumer journey.


The State of eCommerce and Digital Marketing in Retail

Equip yourself with everything you need to take your business to the next level. In this free email report, gain insights from top minds in the retail industry to provide consumers with a more immersive omnichannel retail landscape. Prepare for peak in the face of uncertainty!


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Social Trends 2022

Backed by global data and expert insights, Hootsuite’s 6th annual report on global social media trends is your guide to taking all the right risks, defying expectations, outperforming your competitors—and making everyone wonder how you did it.


5 Steps Every PR PR Should Follow in 2021

In this eBook, learn how social media intelligence can help any PR professional leverage social media analytics to deliver the highest standard of service to their company or clients.

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Leverage Peer-To-Peer Texting To Boost Your Sales

Higher education marketers have more channels than ever before to reach their intended audiences. There are endless opportunities to create a brand presence where your target audiences are most active. Now, there’s another marketing channel on the block that should be on your radar: P2P texting.


Content Marketing Checklist – 25 Things that You Really Should Try in 2020

Read this e-book and explore the 25 content marketing tips you really should be implementing this year to help to push your brand ahead of the field.

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Why Social Media Intelligence is a Must-Have for Digital Agencies

Having a comprehensive tool for social media monitoring that offers access to online metrics, as well as analysis of that data, is vital for agencies. Get a free copy of this eBook and learn different ways agencies can leverage the power of social media.

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Attribution Done Right to Maximize Incrementality

Attribution is a somewhat tricky concept to wrap your head around but one that we simply could not pass up, given its impact on driving ROI for your brand if you get it right. Read this ebook and find out more.

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Learn How to Become a Web Designer

In this guide, you will learn; What it takes to become a professional web designer, exactly which skills you’ll need to land your first job as a web designer, what projects you should create with your brand new tech skills to get hired and much more.

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Free PR Crisis E-Book

PR crisis management is vital when an issue can no longer be contained, to avoid your brand’s reputation being damaged. With your free copy of this special edition eBook, you’ll learn how to minimize the danger of being hit by a PR crisis and create a rapid-response crisis team of […]

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The Ultimate Framework for Creative Testing

with this playbook, you will learn what a proper creative brief looks like, what to test, how to combine formal testing using ad studies with a directional, iterative-based approach, and much more.

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Social Media Workbook

In this workbook, you will learn to develop a social media strategy based on your company’s buyer personas and develop key performance indicators (KPI) for your social media strategy. It’s a beginner’s guide to social media with practical exercises to put your learnings into action.

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Social Data Trends 2021

Social Intelligence Lab prepared a ‘Social Data Trends 2021’ report, with the top 10 trends that will shape the use of social data for business in the next year based on predictions from the global experts in social intelligence. Get a copy of the report and discover the trends!

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The Conversion Marketer’s Guide to Landing Page Copywriting

The success or failure of each and every marketing campaign you run is riding largely on your landing page copy. Is your copy actually getting through to visitors, or is it chasing them away? In this 56 page ebook, you will discover the secrets for writing irresistible landing page copy.

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SEO Strategy: A Full Year Blueprint

Download this ebook, SEO Strategy: A Full Year Blueprint (+Template), to find a 12-month plan broken down monthly to help strategize campaigns for you or your clients.

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Choosing the Right Database For Your Enterprise

In this guide, you’ll discover a database needs framework for selecting the right database and analysis of different databases and their pros and cons using this framework

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Leader’s Guide to Navigating Change in a Remote Workplace

As more employees around the world navigate change in a remote workplace, leaders will need to support their workforce and ensure business continuity in times of unprecedented change. This guide offers advice and best practices for leaders to successfully navigate change in a remote working world.

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The Global Standard in Digital Marketing Certification!

The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification with DMI.