Best Industry Reports

DAN Institute is proud to gather these industry reports to help you at every step of your marketing journey. Find the best industry report for your business and gain perspectives and get the benefit of this deep insight into the industry you looking for.

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Featured Industry Reports Most Preferred Industry Reports

The State of Customer Experience Research Report

The Genesys State of Customer Experience research report is based on consumer and business findings related to customer experience. This initial global survey, executed on behalf of Genesys by an independent research firm, includes insights from 1900 consumers and more than 1300 business users.

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Empowered Business Part 1: The Value of Data

No matter the business challenge, the most powerful form of competitive advantage is information. Fortunately, the potential for BI to drive value has never been greater. Download the whitepaper from Domo and TechTarget to learn how to become more data-centric

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Will Covid-19 Change Consumer Behavior in the Long Term?

As lockdown measures begin to be eased around the world, the initial shock of Covid-19 is over. But the new phase we’ve entered has just as many challenges to face as the first. Find out what will they continue to do once the outbreak is contained?

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2020 Digital Trends – Advertising in Focus

The 2020 Digital Trends report looks at the most significant digital-related trends that are driving marketing and customer experience strategies today. This edition of the report focusses on understanding the trends, priorities, challenges and opportunities for advertising executives.

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Search Engine Journal SEO Trends 2022

Search Engine Journal State of SEO Report was designed specifically for you, to help you grow your business and stay ahead of your competition. In this ebook, learn how the following trends will influence the way you do SEO in 2022.

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Workplace Learning Trends Report

The fast-changing and unpredictable challenges of work may seem unsurmountable. But the learning behaviors of thousands of international businesses on the Udemy for Business platform and a survey of over 500 global professionals offer a glimpse of the bright future that lies ahead. Enjoy!

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Digital Marketing Report – by Merkle

Using many of our long-standing clients as an index, Merkle has compiled these reports since 2011 to provide the industry with a set of trustworthy benchmarks that can be leveraged to inform analysts and improve advertising.

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The Future of Social Media: New Data for 2021 & Beyond

Don’t risk your business being left behind in the next wave of digital transformation. Download the report for the data and insights your business needs to determine the path forward in this increasingly social consumer environment

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2020 Brand Visibility Report

They analyzed 40 million images containing logos to find the most photographed brands. For brands, the images consumers share provide a window into how their products or advertisements are seen in the wild – how they’re used, the context they appear in, and more.

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Media Insights Report

Merkle’s Q1-2021 Media Insights Report is packed with key trends, data, and considerations to help you hit the ground running with your Q1 media strategy and planning.

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The State of Customer Experience Research Report

The Genesys State of Customer Experience research report is based on consumer and business findings related to customer experience. This initial global survey, executed on behalf of Genesys by an independent research firm, includes insights from 1900 consumers and more than 1300 business users.

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5 Challenges CIOs Are Facing Today—and How to Solve Them

Today’s CIO must juggle a large number of pressures and challenges all at once—and the challenges are only growing. Read this whitepaper to hear from five revered IT leaders from around the world on best practices for succeeding as a CIO.

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7 Secrets of the Data-Driven CFO

Download this whitepaper and learn 7 secrets you can apply to become a CFO that understands how and when to put real-time information to work, so that your company can capitalize on more opportunities.

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The Top Trends in Consumer Conversations

The COVID-19 pandemic has changed the way brands and consumers interact, while altering expectations on both ends. Companies that want to survive this shift will need to rely on intelligence from consumer conversations to adapt to the new normal. Here’s an overview of the emerging conversation trends you must take […]

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Social Trends 2022

Backed by global data and expert insights, Hootsuite’s 6th annual report on global social media trends is your guide to taking all the right risks, defying expectations, outperforming your competitors—and making everyone wonder how you did it.

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Digital Marketing Trends Predicted by Digital Agency Leaders

Digital Agency Network asked the member agency leaders from around the world about their insights into 2021 digital marketing trends. In this free eGuide, you will find out the 2021 plans of digital marketing agencies from different countries and benchmark your business against competitors.

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Merkle’s Digital Marketing Report for Q2 2020

Find out in Merkle’s Digital Marketing Report for Q2 2020. Since its launch in 2011, their quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry.

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The Brand Follower Report

What can PR, content, and influencer managers learn by studying the things that make their brand’s following unique?

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