Best Industry Reports

DAN Institute is proud to gather these industry reports to help you at every step of your marketing journey. Find the best industry report for your business and gain perspectives and get the benefit of this deep insight into the industry you looking for.

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Featured Industry Reports Most Preferred Industry Reports

2021 Digital Marketing Trends Predicted by Digital Agency Leaders

Digital Agency Network asked the member agency leaders from around the world about their insights into 2021 digital marketing trends. In this free eGuide, you will find out the 2021 plans of digital marketing agencies from different countries and benchmark your business against competitors.

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The State of Customer Experience Research Report

The Genesys State of Customer Experience research report is based on consumer and business findings related to customer experience. This initial global survey, executed on behalf of Genesys by an independent research firm, includes insights from 1900 consumers and more than 1300 business users.

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Will Covid-19 Change Consumer Behavior in the Long Term?

As lockdown measures begin to be eased around the world, the initial shock of Covid-19 is over. But the new phase we’ve entered has just as many challenges to face as the first. Find out what activities are people doing differently, and what will they continue to do once the outbreak is contained?

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2021 Social Media Trends: Insights From the Experts

Social Day team put their questions to the experts to hear their thoughts and gain insights into what social media marketers and SMBs should consider and how they can prepare for the year ahead.

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Merkle’s Digital Marketing Report for Q2 2020

Find out in Merkle’s Digital Marketing Report for Q2 2020. Since its launch in 2011, their quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry.

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Global Emotions Report 2020

When we understand the emotions of our customers, we can better cater to their needs. What does the emotional landscape look like online? And what industries/brands come out on top?

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2020 Digital Trends – Advertising in Focus

The 2020 Digital Trends report looks at the most significant digital-related trends that are driving marketing and customer experience strategies today. This edition of the report focusses on understanding the trends, priorities, challenges and opportunities for advertising executives.

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Instagram Analytics: 9 Actionable Insights

Instagram analysis offers a unique opportunity to discover trends and study consumer behavior. Here are 9 examples of trends on the platform.

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The State of Moral Marketing

How can brands create meaningful campaigns that connect with their audiences and their values? We share best practice, using examples from some of the best campaigns of recent years.

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30+ Brands Consumers Are Praising for Their Efforts Around Covid-19

Coronavirus is affecting organizations across the globe. As we all adapt, we’re documenting the largest positive conversations from consumers directed at brands online. For this report, they identify the conversation drivers behind the most talked about moments.

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Best Brands for Customer Experience

They analyzed 17 million real customer conversations to find out which brands offer best-in-class customer experience.

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2021 Digital Marketing Trends Predicted by Digital Agency Leaders

Digital Agency Network asked the member agency leaders from around the world about their insights into 2021 digital marketing trends. In this free eGuide, you will find out the 2021 plans of digital marketing agencies from different countries and benchmark your business against competitors.

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New Research Reveals How Consumers View Brand Purpose in 2020

In this report, they’ll be exploring consumer perceptions of brand purpose and related themes over six mini chapters. They’ll be using data from surveys (using Brandwatch Qriously), social (using Brandwatch Consumer Research), and search (using Google Trends).

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The 2021 Workplace Learning Trends Report

The fast-changing and unpredictable challenges of work may seem unsurmountable. But the learning behaviors of thousands of international businesses on the Udemy for Business platform and a survey of over 500 global professionals offer a glimpse of the bright future that lies ahead. Enjoy!

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Brand Loyalty in Times of Crisis

In this report, you’ll explore; what the loyalty landscape looks like right now, consumer trust in the shadow of the pandemic and how brands can strengthen brand loyalty in the current climate.

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The Best Brands and Industries for Customer Experience 2020

They analyzed over 200 million online conversations and surveyed thousands of people worldwide to find out which brands and industries offer best-in-class customer experiences.

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Will Covid-19 Change Consumer Behavior in the Long Term?

As lockdown measures begin to be eased around the world, the initial shock of Covid-19 is over. But the new phase we’ve entered has just as many challenges to face as the first. Find out what activities are people doing differently, and what will they continue to do once the outbreak is contain...

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2020 Digital Trends – Advertising in Focus

The 2020 Digital Trends report looks at the most significant digital-related trends that are driving marketing and customer experience strategies today. This edition of the report focusses on understanding the trends, priorities, challenges and opportunities for advertising executives.

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2020 Digital Marketing Benchmarks Report: In-Depth Analysis of 120 Companies

The 2020 Digital Marketing Benchmarks report provides actionable inputs to help Marketing Heads compare their digital marketing performance and practices against industry benchmarks for spends, resource allocation, headcount, staff profile, budgets, ROIs, outsourcing, and skill gaps.

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2020 Brand Visibility Report

They analyzed 40 million images containing logos to find the most photographed brands. For brands, the images consumers share provide a window into how their products or advertisements are seen in the wild – how they’re used, the context they appear in, and more.

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Consumer Trends for 2020

They bring together survey and social data from thousands of people around the world to find the biggest consumer trends for 2020.

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The Brand Follower Report

What can PR, content, and influencer managers learn by studying the things that make their brand’s following unique?

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Digital Marketing Report – by Merkle

Using many of our long-standing clients as an index, Merkle has compiled these reports since 2011 to provide the industry with a set of trustworthy benchmarks that can be leveraged to inform analysts and improve advertising.

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7 Secrets of the Data-Driven CFO

Download this whitepaper and learn 7 secrets you can apply to become a CFO that understands how and when to put real-time information to work, so that your company can capitalize on more opportunities.

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Empowered Business Part 1: The Value of Data

No matter the business challenge, the most powerful form of competitive advantage is information. Fortunately, the potential for BI to drive value has never been greater. Download the whitepaper from Domo and TechTarget to learn how to become more data-centric

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2020 Global Marketing Trends

Through interviews with more than 80 subject matter experts, they identified seven key trends on which every business will likely have to focus over the next 18 to 24months to help build a socially and humanconscious enterprise. Find out the Seven trends to help brands refocus on the “human”....

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Media Insights Report

Merkle’s Q1-2021 Media Insights Report is packed with key trends, data, and considerations to help you hit the ground running with your Q1 media strategy and planning.

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