Best Industry Reports
DAN Institute is proud to gather these industry reports to help you at every step of your marketing journey. Find the best industry report for your business and gain perspectives and get the benefit of this deep insight into the industry you looking for.
Featured Industry Reports Most Preferred Industry Reports
The State of Customer Experience Research Report
The Genesys State of Customer Experience research report is based on consumer and business findings related to customer experience. This initial global survey, executed on behalf of Genesys by an independent research firm, includes insights from 1900 consumers and more than 1300 business users.
Empowered Business Part 1: The Value of Data
No matter the business challenge, the most powerful form of competitive advantage is information. Fortunately, the potential for BI to drive value has never been greater. Download the whitepaper from Domo and TechTarget to learn how to become more data-centric
Will Covid-19 Change Consumer Behavior in the Long Term?
As lockdown measures begin to be eased around the world, the initial shock of Covid-19 is over. But the new phase we’ve entered has just as many challenges to face as the first. Find out what will they continue to do once the outbreak is contained?
All Industry Reports
Brand Loyalty in Times of Crisis
In this report, you’ll explore; what the loyalty landscape looks like right now, consumer trust in the shadow of the pandemic and how brands can strengthen brand loyalty in the current climate.
Digital Marketing Report – by Merkle
Using many of our long-standing clients as an index, Merkle has compiled these reports since 2011 to provide the industry with a set of trustworthy benchmarks that can be leveraged to inform analysts and improve advertising.
Workplace Learning Trends Report
The fast-changing and unpredictable challenges of work may seem unsurmountable. But the learning behaviors of thousands of international businesses on the Udemy for Business platform and a survey of over 500 global professionals offer a glimpse of the bright future that lies ahead. Enjoy!
2020 Global Marketing Trends
Through interviews with more than 80 subject matter experts, they identified seven key trends on which every business will likely have to focus over the next 18 to 24months to help build a socially and humanconscious enterprise. Find out the Seven trends to help brands refocus on the “human”.
The State of eCommerce and Digital Marketing in Retail
Equip yourself with everything you need to take your business to the next level. In this free email report, gain insights from top minds in the retail industry to provide consumers with a more immersive omnichannel retail landscape. Prepare for peak in the face of uncertainty!
The Top Trends in Consumer Conversations
The COVID-19 pandemic has changed the way brands and consumers interact, while altering expectations on both ends. Companies that want to survive this shift will need to rely on intelligence from consumer conversations to adapt to the new normal. Here’s an overview of the emerging conversation trends you must take […]
Mailchimp & Co Benchmark Report
In this benchmark report, you will find insights from the MailChimp global survey of agencies and freelancers. They share ationable insights that can help you build a thriving business on your terms.
Global Emotions Report 2020
When we understand the emotions of our customers, we can better cater to their needs. What does the emotional landscape look like online? And what industries/brands come out on top?
The State of Moral Marketing
How can brands create meaningful campaigns that connect with their audiences and their values? We share best practice, using examples from some of the best campaigns of recent years.
Merkle’s Digital Marketing Report for Q2 2020
Find out in Merkle’s Digital Marketing Report for Q2 2020. Since its launch in 2011, their quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry.
2020 Brand Visibility Report
They analyzed 40 million images containing logos to find the most photographed brands. For brands, the images consumers share provide a window into how their products or advertisements are seen in the wild – how they’re used, the context they appear in, and more.
Media Insights Report
Merkle’s Q1-2021 Media Insights Report is packed with key trends, data, and considerations to help you hit the ground running with your Q1 media strategy and planning.
New Research Reveals How Consumers View Brand Purpose in 2020
In this report, they’ll be exploring consumer perceptions of brand purpose and related themes over six mini chapters. They’ll be using data from surveys (using Brandwatch Qriously), social (using Brandwatch Consumer Research), and search (using Google Trends).
Social Trends 2022
Backed by global data and expert insights, Hootsuite’s 6th annual report on global social media trends is your guide to taking all the right risks, defying expectations, outperforming your competitors—and making everyone wonder how you did it.
The Brand Follower Report
What can PR, content, and influencer managers learn by studying the things that make their brand’s following unique?
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