Best Industry Reports
DAN Institute is proud to gather these industry reports to help you at every step of your marketing journey. Find the best industry report for your business and gain perspectives and get the benefit of this deep insight into the industry you looking for.
Featured Industry Reports Most Preferred Industry Reports
The State of Customer Experience Research Report
The Genesys State of Customer Experience research report is based on consumer and business findings related to customer experience. This initial global survey, executed on behalf of Genesys by an independent research firm, includes insights from 1900 consumers and more than 1300 business users.
Empowered Business Part 1: The Value of Data
No matter the business challenge, the most powerful form of competitive advantage is information. Fortunately, the potential for BI to drive value has never been greater. Download the whitepaper from Domo and TechTarget to learn how to become more data-centric
Will Covid-19 Change Consumer Behavior in the Long Term?
As lockdown measures begin to be eased around the world, the initial shock of Covid-19 is over. But the new phase we’ve entered has just as many challenges to face as the first. Find out what will they continue to do once the outbreak is contained?
All Industry Reports
Digital Marketing Report – by Merkle
Using many of our long-standing clients as an index, Merkle has compiled these reports since 2011 to provide the industry with a set of trustworthy benchmarks that can be leveraged to inform analysts and improve advertising.
UK BenchPress
BenchPress has grown to become the largest survey of UK independent agency owners. This year, The Wow Company team has created more reports than ever before. There are many insights to guide your agency through 2021 and beyond.
Global Emotions Report 2020
When we understand the emotions of our customers, we can better cater to their needs. What does the emotional landscape look like online? And what industries/brands come out on top?
The State of Moral Marketing
How can brands create meaningful campaigns that connect with their audiences and their values? We share best practice, using examples from some of the best campaigns of recent years.
Empowered Business Part 1: The Value of Data
No matter the business challenge, the most powerful form of competitive advantage is information. Fortunately, the potential for BI to drive value has never been greater. Download the whitepaper from Domo and TechTarget to learn how to become more data-centric
Best Brands for Customer Experience
They analyzed 17 million real customer conversations to find out which brands offer best-in-class customer experience.
The State of Customer Experience Research Report
The Genesys State of Customer Experience research report is based on consumer and business findings related to customer experience. This initial global survey, executed on behalf of Genesys by an independent research firm, includes insights from 1900 consumers and more than 1300 business users.
The Brand Follower Report
What can PR, content, and influencer managers learn by studying the things that make their brand’s following unique?
The Future of Digital Agencies
The Digital Agency Network team has gathered insights from 36 digital agency leaders and prepared this special e-guide. Read The Future of Digital Agencies e-guide now to learn more about what awaits Digital Agencies on the horizon of the future? You can find all the answers in this research.
Mailchimp & Co Benchmark Report
In this benchmark report, you will find insights from the MailChimp global survey of agencies and freelancers. They share ationable insights that can help you build a thriving business on your terms.
Merkle’s Digital Marketing Report for Q2 2020
Find out in Merkle’s Digital Marketing Report for Q2 2020. Since its launch in 2011, their quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry.
7 Secrets of the Data-Driven CFO
Download this whitepaper and learn 7 secrets you can apply to become a CFO that understands how and when to put real-time information to work, so that your company can capitalize on more opportunities.
The Top Trends in Consumer Conversations
The COVID-19 pandemic has changed the way brands and consumers interact, while altering expectations on both ends. Companies that want to survive this shift will need to rely on intelligence from consumer conversations to adapt to the new normal. Here’s an overview of the emerging conversation trends you must take […]
Social Trends 2022
Backed by global data and expert insights, Hootsuite’s 6th annual report on global social media trends is your guide to taking all the right risks, defying expectations, outperforming your competitors—and making everyone wonder how you did it.
The Future of Social Media: New Data for 2021 & Beyond
Don’t risk your business being left behind in the next wave of digital transformation. Download the report for the data and insights your business needs to determine the path forward in this increasingly social consumer environment
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