Best Industry Reports
DAN Institute is proud to gather these industry reports to help you at every step of your marketing journey. Find the best industry report for your business and gain perspectives and get the benefit of this deep insight into the industry you looking for.
Featured Industry Reports Most Preferred Industry Reports
The State of Customer Experience Research Report
The Genesys State of Customer Experience research report is based on consumer and business findings related to customer experience. This initial global survey, executed on behalf of Genesys by an independent research firm, includes insights from 1900 consumers and more than 1300 business users.
Empowered Business Part 1: The Value of Data
No matter the business challenge, the most powerful form of competitive advantage is information. Fortunately, the potential for BI to drive value has never been greater. Download the whitepaper from Domo and TechTarget to learn how to become more data-centric
Will Covid-19 Change Consumer Behavior in the Long Term?
As lockdown measures begin to be eased around the world, the initial shock of Covid-19 is over. But the new phase we’ve entered has just as many challenges to face as the first. Find out what will they continue to do once the outbreak is contained?
All Industry Reports
UK BenchPress
BenchPress has grown to become the largest survey of UK independent agency owners. This year, The Wow Company team has created more reports than ever before. There are many insights to guide your agency through 2021 and beyond.
2020 Digital Trends – Advertising in Focus
The 2020 Digital Trends report looks at the most significant digital-related trends that are driving marketing and customer experience strategies today. This edition of the report focusses on understanding the trends, priorities, challenges and opportunities for advertising executives.
Mailchimp & Co Benchmark Report
In this benchmark report, you will find insights from the MailChimp global survey of agencies and freelancers. They share ationable insights that can help you build a thriving business on your terms.
Best Brands for Customer Experience
They analyzed 17 million real customer conversations to find out which brands offer best-in-class customer experience.
Workplace Learning Trends Report
The fast-changing and unpredictable challenges of work may seem unsurmountable. But the learning behaviors of thousands of international businesses on the Udemy for Business platform and a survey of over 500 global professionals offer a glimpse of the bright future that lies ahead. Enjoy!
Social Trends 2022
Backed by global data and expert insights, Hootsuite’s 6th annual report on global social media trends is your guide to taking all the right risks, defying expectations, outperforming your competitors—and making everyone wonder how you did it.
The Brand Follower Report
What can PR, content, and influencer managers learn by studying the things that make their brand’s following unique?
2020 Global Marketing Trends
Through interviews with more than 80 subject matter experts, they identified seven key trends on which every business will likely have to focus over the next 18 to 24months to help build a socially and humanconscious enterprise. Find out the Seven trends to help brands refocus on the “human”.
The Future of Social Media: New Data for 2021 & Beyond
Don’t risk your business being left behind in the next wave of digital transformation. Download the report for the data and insights your business needs to determine the path forward in this increasingly social consumer environment
The Top Trends in Consumer Conversations
The COVID-19 pandemic has changed the way brands and consumers interact, while altering expectations on both ends. Companies that want to survive this shift will need to rely on intelligence from consumer conversations to adapt to the new normal. Here’s an overview of the emerging conversation trends you must take […]
Industry Report: Consumer Technology
Learn about the state of influencer marketing in the consumer technology industry in this dashboard of data about tech influencers. See how tech influencers perform across social channels and analyze their audiences and engagement rates to make better influencer marketing decisions for your tech brand.
Will Covid-19 Change Consumer Behavior in the Long Term?
As lockdown measures begin to be eased around the world, the initial shock of Covid-19 is over. But the new phase we’ve entered has just as many challenges to face as the first. Find out what will they continue to do once the outbreak is contained?
Media Insights Report
Merkle’s Q1-2021 Media Insights Report is packed with key trends, data, and considerations to help you hit the ground running with your Q1 media strategy and planning.
2020 Brand Visibility Report
They analyzed 40 million images containing logos to find the most photographed brands. For brands, the images consumers share provide a window into how their products or advertisements are seen in the wild – how they’re used, the context they appear in, and more.
2020 Digital Marketing Benchmarks Report: In-Depth Analysis of 120 Companies
The 2020 Digital Marketing Benchmarks report provides actionable inputs to help Marketing Heads compare their digital marketing performance and practices against industry benchmarks for spends, resource allocation, headcount, staff profile, budgets, ROIs, outsourcing, and skill gaps.
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