Course Overview
Learn SEO best practices, including on-page SEO and off-page SEO, to ensure your website shows up in the top results of relevant searches. Then understand how to improve your ranking by creating great copy.
Fiona Mascarenhas, Digital Marketing Manager in Acquisition Marketing at Scotiabank Digital Factory, said;
Since most of my past experience revolved around the creative side of marketing, I was able to further develop my left-brain skills including data analytics… which was crucial to the success of my career path change.
Offered by
Created by
BrainStation
Instructors
BrainStation Instructors
Online Learning
100% Online
Certificate
Available
Level
All Levels
Language
English
Units
4 Units
Format
Online Classroom
In this online course, you’ll learn:
- The tools and important concepts that will prepare you for the advanced work ahead.
- how advertising on search engines work, and apply the skills needed to create targeted, impactul text ads that resonate with search intent.
- how to use Google Analytics and Google Tag Manager: industry-standard tools to support your SEO & SEM efforts.
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