7 Actionable SEO Tips & Best Practices for E-commerce Websites
If you don’t know how to optimize search engines or SEO, you ought to be! SEO applies to the website method in order to make the search results more regular and rank better according to criteria for the main search engines (e.g. Google, Bing, and Yahoo).
Although that sounds tough, SEO isn’t all that tough as long as you know what you’re doing. In reality, for years SEO best practices for eCommerce have been employed without even understanding this by many webmasters and shoppers. But online competition is intense and every day the number of online e-commerce shops increases. So, to match your site now is more critical than ever.
1. Use Related and Catchy Keywords
Make sure that you can easily spot, read and understand your sizes, colors, prices, and other specifics to make your product information friendly to shoppers and search engines alike. Think about whether you should include measures in normal, metric, or both if you have website visitors from different regions. To ensure correct color and size check product images or photographs for physical products.
Some distributors will not show their prices until a customer adds them to their cart. This may be caused by a special. While hidden prices may not affect SEO directly, a shopper would most likely leave if they do not see pricing details on a product page. This can lead to a higher rate of rebound, which we will talk about in the following segment.
Finally, try to keep the details of your product as up-to-date as possible. You should do your utmost to include it if a manufacturer offers you new information! Not only is this important for the shoppers, but it will also help you get more keywords and boost your rankings on your website. Offer or attempt to alter the retailer’s declared minimum pricing policy.
2. Make your Website Shopper Friendly
You should add, not undermine, the shopping experience, to your website and product design. Every shopper would probably feel disappointed when you sell the coolest and most popular items in your industry at the best price available. If he finds it hard to navigate or unable to browse.
Design is also a significant part of SEO. You will be able to see your rating if a search engine discovers that your website has an extremely high bounce rate – namely, that people leave very soon after first accessing a page.
3. Avoid Confusing URLs
The URL to access an e-commerce page is the address by which a visitor accesses your site. In a small area, URLs can contain a relatively large amount of information. They can include category names, product names, file types, or even behaviors (like opening a new connection in a new window with the “_blank”).
SEO guidelines recommend that URLs should be as transparent as possible and contain keywords that are important for the resulting website.
Avoid those kinds of URLs:
http://www.example.com/main+en+08_341+NopSptusCategorie.html?CATID=1&SCATID=2&D=2015 No information could be collected from the URL by a search engine! Instead, depend on URLs like this:
4. Alt-text in Images are Important
You probably know the word alt if you have ever added a picture to your website, via CMS or HTML. Alt Text is an alternative line of text which is used in several ways. It can be shown in place of an image (such as when the connection is broken), or in certain browsers when the user’s cursor hovers over the image. It can be shown.
Alt-text is another way to access your keywords. It has no way of understanding your picture or why it appears on a certain page when a search engine cracks a website. The old text may, however, say that your picture is of a lawnmower to search engines.
Do not view alt text in Flash, for example, if a Product image can be displayed. Alttexts help to provide meaning to the search engines of the images on your website and can even help you to include them in the search for images when you already have essential keywords on your product or section pages.
For users legally blind, or with difficulty visiting websites, Alt Text is also very necessary. Under Section 508 of the U.S. Rehabilitation Act, websites must be equally open to disabled people. If your picture site is really heavy and you don’t use alt text, your browser is not able to “learn” anything for a visually impaired user. In the past, some websites have been in hot water because they have not followed this best practice. Make sure you assign alt text to every picture on your website – even the smallest buttons or thumbnail pictures.
5. Take Online Course to Keep Up with New Methods
To find the best method for your e-commerce business you should learn how to use SEO techniques to improve your website’s search engine rankings. Higher search engine ranking creates more website traffic, more sales, and greater profitability for your business.
You can search for SEO and SEM courses to learn the theory behind search engine optimization and marketing, engage with online communities and grow your organic traffic exponentially. At DAN Institute we provide the best ones. Take a look here.
6. Add a Customer Reviews Section
Comments will help improve the product pages’ conversions. It’s already proven: about 90% of customers claim that they purchase goods with reviews more likely, even though they aren’t optimistic. So after buying something it is in the best interests of your customers to talk about it!
Surprisingly, it can also help with SEO allowing review management to become a popular e-commerce SEO advantage. In their opinions, customers would most likely use keywords of great importance.
Although duplicating the same keywords already shown on your site would not affect, synonyms or long-distance keywords can be used to support your classification (or at least send the right kind of signal to search engines).
7. Do Not Use Duplicate Content
You may obtain product descriptions directly from the manufacturer if you are a retailer rather than a fabricator and if you sell products manufactured by another company online. Although it is best practice to provide as much detail as possible about your products, you should do whatever possible to avoid duplicating any product details or copying given.
It would probably not harm anybody to distribute duplicate content between several sites. As a result, more and more websites are being sanctioned for their copy duplicating because of improvements to their search engine algorithms.
Clear, interesting, and simple product details are available to readers. But humor also helps, and anything else you can do with your topic will probably be appreciated. Take care to use the corresponding keywords or phrases for the item in question for 3-5 succinct phrasing to describe the product.
In addition, stop copying manufacturers’ blog posts or other original content. This not only is a bad idea but is also likely to be browned by the business when it comes to redundant material. Many distributors and producers like you have plans to sell material!