Course Overview
This specialization takes a critical look at digital advertising tactics for small businesses. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills.
These courses include; search (Google Ads), social media and native advertising.
When you finish every course and complete the hands-on project, you’ll earn a Certificate that you can share with prospective employers and your professional network.
Offered by
Created by
Alison
Instructors
Chris J. Vargo
Harsha Gangadharbatla
Online Learning
100% Online
Certificate
Available
Level
Beginner Level
Language
English
Schedule
Flexible
Duration
5 months
What You Will Learn?
- Understand the major advertising platforms, including: display, video, audio, sponsored, native, social media, search and programmatic.
- Execute tailored digital advertising campaigns on: Google Ads (Search), Facebook, Instagram, Twitter and Taboola.
- Interpret ad performance metrics for most popular advertising types and develop measurement plans for a business given an objective.
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