How to Become an SEO Expert: The Top 8 Thing You Need to Know
SEO has been one of the hottest fields of 2021 and it will stay the same even in 2022. There are too many jobs in this field that the market can provide skills for. This is the reason why so many professionals have joined this field despite the fact that there is no formal education for it. They know that they can learn it online and they can make good money.
There is no shortage of jobs and there are also a lot of freelance gigs. It’s comparatively easier to start a business in this field than in any other industry. Marketing has mostly become digital marketing and SEO is the heart of it. After all, the internet has two types of big platforms where one can reach out to people:
- Search Engines
- Social Media Sites
There are also other channels like email marketing, but these two are the main focus of most businesses. Search engines are used by over 4 billion and it’s the job of an SEO professional to ensure that the website of his client appears among the top results when someone searches a relevant query. However, you have to become an expert at what you do because the competitors of your clients also have professionals doing the same job. Here is what you need to know to become a successful SEO expert.
Take an Online SEO Course
You have to start by learning about this profession and how it works. Since there is no formal education, it can be difficult to find a clear roadmap. You just need to find some good online courses. Look for something that is not free. Free courses don’t usually offer the right value. You should also make sure the seo course is not very old.
The field of SEO changes rapidly and you need to learn about the latest trends and how to use them. If you don’t have the budget for a paid course, free ones are also not bad. Many SEO tool companies sell very good courses with real insights for their marketing.
You cab-n browse the best and up-to-date online SEO courses on DAN Institute. Start to learn the theory behind search engine optimization and marketing, engage with online communities and grow your organic traffic exponentially.
Start with Your Own Website
It would be best if you start your own website and do all the experiments on it. If you can rank your own website, you can show your potential customers that you know what you are doing. If you are learning SEO just for your own website, it would be better if you hire someone else for it. You don’t dig a well every time you need water. This is why you should hire quality but affordable SEO services that can help your website succeed.
Follow All Leading Experts
You don’t just learn SEO from online courses. As it keeps changing and mostly relies on experience, you have to follow and listen to all leading digital marketers. They conduct experiments and record the data to see what works and what doesn’t. They also share the results with all their followers with complete details and proof. This gives everyone the opportunity to learn and follow what benefits their clients.
Get Google Analytics Certifications
There are three levels of Google Analytics. Every professional SEO should have complete command over Google Analytics. It’s not very difficult and taught in the best manner possible. Google has a responsive video where you learn with practice.
Start with the beginner’s course and make your way up while also practicing. If possible, apply all those methods taught in the Google Analytics certifications to your own website. This certification will make it easy for you to land a job or gig. This proves that you have learned the services you are offering.
Study How Search Engines Work
SEO is all about pleasing search engines. For that, it’s important that you learn what search engines like. Google is the biggest of all, but no one knows exactly how they can rank on top. People conduct experiments to understand its ranking factors, and Brian Dean’s 200 ranking factors are the most detailed and widely accepted.
You should learn about how search engines work and what they expect from you. Where people once used to believe that backlinks are all you need to rank, now they are more focused on user experience. Backlinks work at some point, but search engines keep evolving. You have to follow all their updates and learn as much about their algorithms as possible.
Read Entire Google Webmaster Guidelines
Google has published detailed webmaster guidelines of its own. It doesn’t recognize any field by the name of SEO. They recognize webmasters who manage a website. Their guidelines are focused on how they should operate and everything they should know.
As an SEO, most of your job is managing the website so you should know every word written in those guidelines. From onsite to offsite marketing, they have mentioned everything. If you follow what they want, you are more likely to succeed compared to using the tricks of some random person on the internet.
Collect and Analyze Data
SEO is not just about link building. It’s creating strategies and plans, which are only based on guesses without data. The good thing about the internet is that you get plenty of user data without breaching any privacy. For example, you would know how many people visited your website, where they are from, how long they stayed, and what other pages they visited.
This also records how many of them purchased something or became a lead. This information helps you understand your target audience and market and use it to optimize the strategies.
Technical SEO Builds the Foundation
You also have to start with on-site SEO. This involves technical SEO where you have to make sure that website is user-friendly and optimized for search engines. Some most important things include ensuring the site is responsive on all devices and its loading time is as fast as it can be. Furthermore, you should make sure that search engine crawlers have no trouble reading every single page of your website.
There are many methods that work for you. However, if you would like to be a trusted SEO expert, you will be on a never-ending journey. You should do your research properly, attend industry focus events to stay up-to-date. To sharpen your skills, you need to take an online course that answers your needs, read a lot the SEO related blogs. Once you have these most wanted skills, you will be successful.