Website Redesign Guide for 2021: Plan & Strategies
The first experiences of time and the first are two elements that remain irreparable. A first impression leads to a lasting relationship with a customer for any company. This is why it is so vital to have a great website. Modern web users are not concerned with pretentious information. To satisfy your senses, you depend on seamless experiences.
Visualization, esthetics, and quality of your content are currently seen as essential. If all the details you need on your website are not included in aesthetic packages, you should consider redesigning your website.
There can be several explanations for tweaking a website. The layout can be boring and does not match modern designs. Or maybe it is hard to navigate in which case it can cost you and your company too many visitors that no improvements are introduced.
Web developers will tell you a nightmare is a chaotic website. Unstructured locations are at risk of underperformance and may prevent a company from connecting to its customers and reducing profitable conversion. For example, an online retailer may be subject to falling sales, since the site layout is confusing to users and they never try to work out for more than a few seconds.
Know that digital people don’t have much free time so you have to invest on your website.
Planning Follows Strategy
You need to carefully consider that you need to update your website before you prepare the steps you need to take to redesign it. Consider the objectives for this redesign you want to achieve:
- Prevent visitors from bouncing off your websites too far
- Increase the accessibility of your downloadable information library
- More sections for information
- To fit with your brand more visually
- Boost average pages per visit to improve navigation
- Enhance on-page SEO
Specify precisely what your objectives are and prioritize them in the numerical list that you use to schedule and connect the actual details and numbers.
For instance, if your major purpose is to increase the conversion rate, define this target as “improve the conversion rate from X percent to Y percent” (page by page).
Each aim of your strategy is to develop a plan that is outlined in a table to achieve these objectives and weave them into a comprehensive, thorough plan that will help you step by step make your website rock and do all you can.
Time and Money: The two Most Precious Assets
It is important to take stock of the internal resources from the very start of the project. You should know how much bandwidth and money the worker would spend on the project and for how long.
With this experience, outline your time-based deliverables strategy and spend portions of your money and time budgets on every stage of the project.
Make sure the whole project budget is completed so that you can search for problem areas at once and make sure that you are finally not short.
Competitive Research and Analysis
Assess the top ten rivals thoroughly. How do you look at the websites? What tactics do you use to cooperate? What do you think is wrong with them?
To make your website better than competition’s, use competitive analysis. Redesign the site to load quicker, to make navigation more intuitive, and to make better offers present.
New Design Launch
Make one thing at a time your website redesign. Identify the elements that are unique to each individual page—excluding, maybe, your landing pages.
Don’t miss your pages. It’s important to carefully consider the size of images and other visual elements.
Redesign a Website in 7 Steps
It’s easier said than done to redesign the website. Like any mission, due diligence is necessary to ensure that your site produces the most appropriate results and designs.
The seven steps that follow will help you strategize and accomplish your website plan.
1. Develop an Efficient Plan
Understand how you spend the effort before you dive in. To achieve an effective website redesign plan, you will need concrete and quantitative targets. The goals can range from increased lead conversion by a certain amount and traffic stats to an improving SEO to further publicity and much more, depending on the type of website you operate. Each objective demands a tailored and uncompromising approach.
2. Review the Existing Website
To correct the layout, the areas required for improvement must first be identified. Take your time to check the website and give priority to your changes. Do you need to answer questions such as “why does it attract you?” or “why is it difficult to navigate?”
You will know after the research the elements that are to be omitted from the revamping of the website. This method will help you to make better decisions as you refine your plan to achieve the best results.
3. Analyze your Target Audience
You may have the best interface, but if its design does not complement visitors the website will not be successful. Knowledge of the customer is vital to success. After all, people absorb what you put on the internet.
For example, virtual galleries should be showcasing art and are thus nearly completely centered on photography. But if a brand that tries to sell paintings online cannot even display its products because of bad website design, is it going to change this situation? Like news blogs in a certain format for enthusiastic users, other sites use what works for them.
4. Understand the Competition
Industry, niche, and the public will affect the design of a website. Certain similarities between company websites of rival brands are undoubtedly frequent. As the target audience is usually the same, it’s worthwhile to take inspiration from your contest. Naturally, that’s not to say you copy them overtly. But learners can boost your performance through their approach.
5. Create a List of Your Needs
You are in a better place to list the necessary features when you understand your target audience, the shortcomings of your current website, and other related factors. This includes niche-specific features or other add-ons that improve the website’s functionality and overall user experience.
Your requirements should define what makes a great website. The sharper your vision at this stage, the simpler it is to incorporate it all into the creation stage.
6. Develop your Content Strategy
Now you understand how important content is, what kind of content you produce for your website? It is time to consider? For the efficient redesign of websites, this phase is vital.
We have included a list of contents that may but are not limited to:
- Website contents
- Records (PDFs)
- Videos (such as in a gallery)
- Social networking feeds integrated (such as your Twitter stream or Facebook page updates)
Over time, a content strategy is a way to show your content. For example, one blog post a month you might want to post and give your subscribers a quarterly email to read.
The content of any website is the most important element. If you can make a good plan, prepare and invest in content writing, you must take your time.
7. Decide on the New Goals and Take Web Design Courses
There should be a justification behind all of the things on your wishlist. Want a more intricate top navigation bar? You can not find the content you need for your users so you need to give them a quicker way to find details.
There may be no related purpose or cause for certain things on your list. Put a question mark next to them so that you can know about the changes.
We suggest changes based on results, so after your website redesign, you receive more kilometers and do not have to resize your site as much.
To have a deep understanding of what you need to redesign your website, web design courses would help immensely. Once you dive into the technical stuff, it will be easier to implement your new strategy.
8. Go Online
The final step is implementation and requires consistency in the website redesign plan. If you decide to employ somebody to do it for yourself or to go to it, ensure that the arrangement is complied with. If a specialist performs the job, clearly convey all the demands to prevent delays and changes.
Why It is Good to Use a Website Redesign Project Board?
Redesigning a website is a long process, with several people normally interacting. Efficiency is vital, and without efficient project management, you cannot accomplish this. The simplification of a creative project like the website redesign through project boards can also save time and guarantee cohesion.
Benefits of a Project Board
- Overlooking and working with others directly on your project redesign website.
- Allows preparation, delegation, input, setting of objectives, monitoring, etc.
- Avoiding bottlenecks and redundancies by partitioning the entire process into specific tasks and keeping the process flow efficient.
No matter whether you’re making a site yourself, hiring a freelancer, or outsourcing to an agency, someone from your team, our website redesign guide will give you redesign tips to include in your project plan.