> Courses > Digital Marketing > Digital Transformation > Digital Marketing Strategy: Build Your Online Presence 
Course Overview
Begin with meeting Alice, your instructor. She will share her passion for content and creativity and discover what has been prepared for you in this course.
Learn the basics of a digital strategy, define your online marketing strategy, and learn how to create one for your business. Understand the role of each social platform and explore how they can work together to grow your business.
You’ll explore popular social media platforms and determine the right ones for your business. Then, learn about long-form content, and analyze whether video, podcasts, or blog articles are relevant to your online strategy.
Offered by
Created by
Domestika
Instructors
Alice Benham
%100 Online
Online Learning
Certificate
Available
Level
Beginner
Language
English
Lessons
15 Lessons
Duration
2h 52m
In this course, you’ll learn;
- Basics of a digital strategy.
- Long-form content.
- Defining your visuals.
- How to create digital strategy.
Other Courses of Domestika
Creative Patterns for Graphic Design
Dive into Adobe Illustrator digital tools to create and manage patterns. You’ll learn how to design a pattern by understanding its anatomy and with the help of different design techniques. Giorgia, your instructor, shares her journey into graphic design and her passion for finding patterns in the world around her. […]
Copywriting for Social Media
Discover how to use words to tell your brand’s story by starting with basic writing tools, how to easily brainstorm ideas, develop them with insight, and deliver them creatively. Craft a campaign for your brand with relevant copy that captures your audience’s attention on social media platforms and learn about […]
Brand Strategy for Online Platforms
James, your instructor will share some of his professional journeys that involved traveling to different continents, and how this influenced his design perspective. You’ll start building your webpage by creating a wireframe to locate how and where your elements will fit on the page. Following that create your style guide […]
Social Media Strategy: Connect with Your Followers
David Cuen, your guide in this journey, shares his influences, and how he went from his early role transforming the online presence of a Mexican newspaper to managing global marketing strategies. This course will help you to explore the dynamics of social media engagement to create memorable content and build […]
Building a Personal Brand on Instagram
It is quite a tough job to create an Instagram profile that is followed by thousands of profiles. This course will help you and the brands to achieve that by building communities using Instagram. Discover how to take your profile from “strung out” to “stand out” by learning to create […]
Logotype Design for Brand Identity
Start the course by meeting Steve Wolf, your instructor, graphic designer. He talks to you about his creative background and how he founded Steve Wolf Designs alongside his wife, Danielle. You’ll discover what makes a logotype design successful by learning the principles of how to create a logotype design and […]
UX Research 101
Get started by learning the basics of user experience research, when to integrate it, and the most common methodologies used. Patricia, your instructor, works as a freelance UX designer. She shows you how to design your own research plan for creating a perfect digital experience and how to choose the […]
App Design: Prototyping for Beginners
This course is for designers, entrepreneurs, or anyone interested in learning app prototyping design, and you only need an account with Figma and Maze. The good news, is both software offer free accounts! Begin by getting to know Filippos, your teacher, award-winning product designer. Hear about his influences, his favorite […]
Creative Patterns for Graphic Design
Dive into Adobe Illustrator digital tools to create and manage patterns. You’ll learn how to design a pattern by understanding its anatomy and with the help of different design techniques. Giorgia, your instructor, shares her journey into graphic design and her passion for finding patterns in the world around her. […]
Copywriting for Social Media
Discover how to use words to tell your brand’s story by starting with basic writing tools, how to easily brainstorm ideas, develop them with insight, and deliver them creatively. Craft a campaign for your brand with relevant copy that captures your audience’s attention on social media platforms and learn about […]
Brand Strategy for Online Platforms
James, your instructor will share some of his professional journeys that involved traveling to different continents, and how this influenced his design perspective. You’ll start building your webpage by creating a wireframe to locate how and where your elements will fit on the page. Following that create your style guide […]
Social Media Strategy: Connect with Your Followers
David Cuen, your guide in this journey, shares his influences, and how he went from his early role transforming the online presence of a Mexican newspaper to managing global marketing strategies. This course will help you to explore the dynamics of social media engagement to create memorable content and build […]
Building a Personal Brand on Instagram
It is quite a tough job to create an Instagram profile that is followed by thousands of profiles. This course will help you and the brands to achieve that by building communities using Instagram. Discover how to take your profile from “strung out” to “stand out” by learning to create […]
Logotype Design for Brand Identity
Start the course by meeting Steve Wolf, your instructor, graphic designer. He talks to you about his creative background and how he founded Steve Wolf Designs alongside his wife, Danielle. You’ll discover what makes a logotype design successful by learning the principles of how to create a logotype design and […]
UX Research 101
Get started by learning the basics of user experience research, when to integrate it, and the most common methodologies used. Patricia, your instructor, works as a freelance UX designer. She shows you how to design your own research plan for creating a perfect digital experience and how to choose the […]
App Design: Prototyping for Beginners
This course is for designers, entrepreneurs, or anyone interested in learning app prototyping design, and you only need an account with Figma and Maze. The good news, is both software offer free accounts! Begin by getting to know Filippos, your teacher, award-winning product designer. Hear about his influences, his favorite […]
Blog
Best Content Marketing Resources To Improve Your Skills
Contrary to popular perceptions, content marketing is an extremely intricate process involving several working parts. You can take a look at the hundreds of tools and content marketing resources used by both veterans and novice marketers to put into perspective the enormous effort that goes into content marketing. Must-Have Content […]
How to Be an SEO Content Writer: Tips & Tactics
SEO and content go together, it’s no surprise. Besides, on page 50 of the search results, your material may be lost without SEO, and traffic on such pages is not as satisfactory. Likewise, if your post-click content is shrinking, your first-page ranking can only accomplish this. This is why a […]
Why Do You Need Content Marketing Courses Online?
The phrase – “Content is king” has existed in the digital marketing world for many years, but what does it mean? If we compare content and marketing to a tree, the content is the root of digital marketing, and the developing branches symbolize content marketing. Content is everything you see […]
