Course Overview
In this course, you will learn all about auditing and setting up Google Analytics in the most effective way. So that you gather powerful data to improve your business insights and KPIs!
Data is useless if it doesn’t help you improve your customer and business insights and KPIs.
At least 90% of the Google Analytics setups that I’ve seen, lack in one way or the other. And there are no exceptions, painful mistakes are found in accounts from companies of all sizes.
This self-paced course will walk you through every step in auditing and improving your Google Analytics setup. From setting up a solid measurement strategy to fixing critical issues and collecting useful data based on proven Analytics strategies.
Created by
Online Metrics
Instructors
Paul Koks
Online Learning
100% Online
Certificate
Available
Level
Beginner
Language
English
In this online course, you’ll learn:
- To improve your data quality, business insights and KPIs.
- The role of business objectives, goals and KPIs.
- The basic tracking code and different options for implementing it.
- How to recognize and solve campaign tracking issues.
Blog
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