In this course, you will learn all about auditing and setting up Google Analytics in the most effective way. So that you gather powerful data to improve your business insights and KPIs!
Data is useless if it doesn’t help you improve your customer and business insights and KPIs.
At least 90% of the Google Analytics setups that I’ve seen, lack in one way or the other. And there are no exceptions, painful mistakes are found in accounts from companies of all sizes.
This self-paced course will walk you through every step in auditing and improving your Google Analytics setup. From setting up a solid measurement strategy to fixing critical issues and collecting useful data based on proven Analytics strategies.