Let’s assume that you have got a product idea you consider that it is perfect. If you do not understand your target customer’s wants and needs, your idea won’t reach its goal. You can easily position your product by identifying factors that motivate your customers’ behaviors.
The course contains amounts to approximately four hours of videos, four hours of exercises, and suggested readings. Also, the materials are available for download from the online videos page to allow for printing and review.
You’ll learn to understand what drives customers in your target market, and how to use this information to capitalize on the best market opportunities.