What Digital Marketing Skills are In Demand in 2020?

The modern age has undergone a drastic change in the field of marketing. A digital marketer’s role is continuously shaped by ongoing technological advancements and inventions in the digital world. Both big brands and small companies rely on the global internet community to propagate their business models and increase their customer base. 

The need of the hour is to understand the nuances of digital marketing and focus on how it can be utilized to grow businesses. Therefore it is imperative to equip ourselves with the right kinds of digital marketing skills to earn an upper hand in the fast-growing business world.

The need for digital marketing skills in 2020

The whole world is actively present on online platforms, which have become an integral part of their daily lives. Even simple tasks, like going to a cinema theatre, arranging a dinner party, or choosing an outfit, are done online. The virtual world has almost taken over the real world, and it is visible in all aspects of life. The companies have also started noticing this growing trend where customers are increasingly engrossed in the virtual world rather than the real world outside. 

Since a large group of the target audience is spending their time on the internet and social media, the most practical way for the business to flourish is by taking it online. Creating a robust digital presence helps in building a strong base for the company. Numerous benefits come with following the right method of digital marketing. There are specific digital marketing executive skills required to run the business smoothly and stably.

Essential digital marketing skills

  • Content marketing

Writing high-quality content is among the most critical aspects of a marketing strategy. Content is the medium through which customers are introduced to the products or services of your brand. An effective content strategy is a prerequisite for a successful digital marketing process. Whether it is social media marketing, search engine marketing, or email marketing, the content’s quality determines the overall performance. The content should articulate clear ideas to the target audience. The customers should feel motivated to visit a particular website.

Few points should be taken care of while dealing with content writing. A simple blog post is not enough to attract customers’ attention. The digital marketer should have a clear idea about different content formats and proceed accordingly. Apart from traditional blog posts, the content should focus on innovative ideas like videos, podcasts, social posts, and testimonials from customers.

Content marketers use different tools like keyword research tools, design tools, editing tools, and analytical tools to enrich their content. Detailed research should be done before choosing the right keywords. The digital marketer should be competent enough to create content that surpasses the quality of competitors’ content. A strategic way of thinking and data-driven mindset should be cultivated to ensure positive results. 

  • Search engine optimization (SEO)

SEO is an organic tool used to improve customer traffic on a website. The ability to write engaging content by incorporating SEO tools is a significant hurdle in digital marketing. The primary aim of SEO optimized content is to acquire the first position in the search results page of search engines like Google or Bing. The search engine marketers should focus on factors affecting the search engine ranking. 

Some of the factors that form the foundation of SEO marketing involves a properly structured website, quality content with target keywords, and efficient usage of backlinks. Staying updated with SEO guidelines will result in the long-term growth of the website. This will also boost the business. With millions of searches on various search engines, a business can gain momentum through organic search results. The targeted traffic can be utilized to generate leads and monetary profits for the company.

SEO is one of the crucial digital marketing skills one should possess. Search Engine Marketers should have a clear understanding of the technical aspects of SEO and the complications of local SEO. They should stay updated with the changing industrial patterns and how it can affect their overall business string. SEO research tools like SEMrush and Google Trends and Optimization tools like Yoast and TinyPng could be used to suit the client’s digital marketing needs. SEO Courses can help you to improve your skills.

  • Social media marketing

Social media is an ever-growing platform that hosts a variety of people from different parts of the world. A stable position should be maintained on all social media platforms if the business intends to conquer the global market. Social media can be utilized organically or using paid subscriptions, according to client preference. Social media works as an organic distribution channel that facilitates the easy delivery of content to the common public. The social media marketer should be an expert at handling performance data and executing data-driven decisions. 

Statistics confirm that the world’s most used social media platform is Facebook, followed closely by Youtube, Whatsapp, and Instagram. Social media is steadily becoming an integral part of people’s lives. The only way to make the best out of this immense crowd is by implementing the right digital marketing manager skills

If you are an aspiring digital marketer who wishes to excel in social media marketing, there are plenty of resources to help you with the process. You can also listen to well-established business persons on social media and gain insightful knowledge from them.

  • Data analytics 

The digital age has witnessed digital marketers focusing more on business analytics and data-driven actions. There are provisions for the companies to evaluate their current position in the market and improve their strategies. Creativity and technicality should go hand in hand to achieve a definite goal. 

Digital marketers should be equipped with the proper analytic methods like the tools required to measure the websites’ conversion rates and click-through rates. To make a well-informed decision, digital marketers should have proficiency in various computer languages related to databases and information systems. 

digital-marketing-skill-data-analytics

Digital marketing manager skills are an important factor directly affecting the growth of a business. A data-driven approach should be followed while dealing with design development and business sales. There is a great demand for highly skilled data analysts who are efficient in using various marketing analytical tools. Analytics tools like Google Analytics, Google Data Studio, Google Tag Manager, and Clearbit are useful for digital marketers. They should have a clear idea about structuring and storing different data points. The data analysts should be proficient in SQL language and data visualization tools. 

  • Product-based marketing

Digital marketers should focus specifically on their product and create a discussion around it. They should try to implement low cost and customer friendly strategies that convince the customers to buy the specific product or service. For a product-driven business model, the focus should be placed on product development and UX design. This business model will result in an expansion of the business, along with proper leads and conversion rates of products. A remarkable product experience can result in the overall growth of the company. 

The sales, marketing, and programming sections should unite while trying to articulate the product specialties and exposing it to the public through engaging content. This can be achieved by communicating with the users and gaining their trust. 

With the aid of the data analytics department, new plans should be devised for an enhanced end-user experience. Design tools and analytic tools should be used to measure the strategy’s effectiveness and its impact on user experience. There are several tools like product wireframing tools, event tracking, and event tracking tools that can help you stick to the product-driven method of business. 

Nice to Have Digital Marketing Skills in 2020

Some skills are considered nice to have on the list of digital marketing skills. It varies from business to business. Apart from the skills mentioned above, digital marketers should possess both soft skills and technical skills to grow their businesses.

A curious mind and the willingness to learn new things can help make the process more effective. You should be able to adapt to unique circumstances and the determination to never give up on an idea. Good teamwork goes a long way in the entire business strategy implementation. The ability to multitask is yet another skill you should possess.

Digital marketers should have a broad knowledge of the working of the digital industry as a whole. Basic knowledge about different types of search engines and their working pattern will be helpful while devising plans. The way the customer mind works while using search queries is a matter of concern for a digital marketing professional. 

They should have a basic idea of the working of Google Analytics and other SEO tools. Effective communication and constant analysis of the working pattern is a necessary factor. These sets of skills are essential to thrive in the digital marketing world. Once you are equipped with all the essential tools, it’s just a matter of time before you take over the world.