Best Tips for Entrepreneurs to Grow Their Online Business in 2022
In today’s world, it’s getting harder to find new and innovative ways to grow an online business. Every entrepreneur dreams of generating stable incomes throughout the year.
The rapid spread of technology offers numerous online business opportunities. However, these are not just for us. There is a huge competition out there. To find the hidden growth secret, you need more than some basic knowledge of digital strategy.
If you are thinking about making it to the top SERPs this year and expanding your business, let us talk about eight digital marketing strategies that you cannot ignore if you want to grow your business in 2022. These tips will help you utilize your digital skills to become successful entrepreneurs efficiently. Please don’t wait; continue reading it and start to grow your online business now!
Use Social Media Marketing
Content is king. You should know different kinds of content that can improve your content and help you rank at the top of SERPs. The more informative and valuable the content, the greater are the chances for it to go viral and shared by millions of people around the globe.
Essentially, there is an increased demand for social content because more than half of the globe is consuming a lot more content. So, as a business owner, it is your job and your responsibility to – and your opportunity to go out there and create loads of content to feed the social media algorithms.
So, if you can create valuable stuff, informative stuff, funny stuff, educational stuff, how-to guides, and testimonials – whatever you do, just create stuff and get it out there on the social media platforms. But what if you don’t have time to create content for social media and SEO needs? You can hire SEO content writing services to help you in the creation of content that can keep you ahead of your competitors. Rest assured, the algorithm of social media platforms will help you by filtering and sorting through your stuff while promoting your best stuff and holding your worst stuff back.
Make a YouTube Account
This might not come off as a surprise as we all know how people have turned to social media, especially YouTube, more than before in the face of the pandemic that hit the globe two years ago. YouTube allows you to directly engage with your target audience through video content.
YouTube has currently become one of the greatest go-to resources for people who seek out information on the internet. People use YouTube to engage with orders, learn new things/ strategies, learn new tips, and essentially, just consume more visual information.
Against the backdrop of this, we see the enormous spike in online content consumption. That said, if there is an increase in the demand for the kind of content and information that you possess – it makes perfect sense to meet that demand with supply, which means that you, as a business owner, should be creating content on the platform of YouTube.
All you need to do is to get comfortable with the idea that you will be talking to a camera. Once you get over this initial hurdle, and if you are confident about the fact that what you have as a supply for the audience is valuable, informative, unique, and can really help people – create a YouTube account today!
Start your own YouTube channel as a marketing strategy to connect with your target audience on a broader spectrum. By creating your YouTube channel, you will build authenticity and boost brand visibility, which is why it is absolutely crucial to make YouTube an essential part of your digital marketing strategy.
Turn to Email Marketing
Email marketing is our good old reliable buddy who has been around since the very beginning of digital marketing – in fact, email marketing has been around us since the very beginning of the internet when someone sent the first email containing a sales message.
Although email marketing dates back a few decades, it doesn’t make it any less important.
Understandably, today with a shift in the behavior of the regular internet consumer, the rates of email opening are diminishing. The reason is that people are increasingly consuming less email as they are subscribing more to newsletters without ever opening them. But, the reality is that even with such statistics and decreased email-opening rates, and new laws, email marketing remains an incredibly effective medium. Besides, email marketing also boasts one of the highest returns on marketing and digital marketing investments simply because it costs nothing. Just think about it – how much money does it take to write an email?
It costs absolutely nothing – unless you hire someone to do it for you. The reality remains that the ROI for writing that email to conduct business, building and establishing that authority, engaging with your potential clients, subscribers, and target audience, email marketing is a phenomenal marketing tool.
Master in Product Marketing
The world has changed drastically since March 2020. This ever-changing world is shaping and controlling our lives more than ever. Now, you need to carefully understand if there is a sufficient volume of demand for your products or services and if it makes financial sense to invest there. It’s time to keep up with the latest trends & techniques in product marketing by taking one of the best online product marketing courses.
DAN Institute team has gathered together the best product marketing courses to simplify your course selection process for you. Start today and learn more about product marketing strategies to succeed in the digital environment.
Get Strategic with Text Marketing
Now, while the ratio of email opening is significantly going down, just think about how you engage with the people you know in your life – your friends, family, and other acquaintances. If you aren’t calling each other, you are definitely texting.
Text marketing has become the number one digital marketing strategy for many businesses who want to stand out in their niche and make it big in the market. In fact, many of the issues we discussed in email marketing – the decreased open rates, the avoidance of people not engaging with emails, etc.- seem to be corrected via SMS marketing.
SMS marketing has witnessed loads of engagement, an increase in its open rate, and really good responses compared to email marketing.
There is one issue: just like we rewind a couple of years down the lane with email marketing, when businesses had to be somewhat careful because the email was an intimate channel and people didn’t want to give away their email address, there is a somewhat similar phase with SMS.
While there is a way to text people and connect to your target audience with text marketing, you will have to be very careful with it. In fact, you will have to be very strategic and ethical. Simply put, you will have to be 100% sure that you are actually providing value while encouraging your target audience to engage with you or your brand and get a conversation going instead of being spammy. While this might sound obvious, it is easier said than done.
Use Human Networking
Let us resort to some old-school human-to-human connection, which is all about building relationships. Think of it as a fantastic time to reach out to old friends, partners, joint business relationships that you may have had. You can also reach out to old mentors, teachers, and students – whatever the case, reach out to them and rekindle that old relationship.
While you reconnect with your old acquaintances, you might want to look out for areas where you can provide value and help others – your old acquaintances. A massive tip for effective networking and outreach is that essentially what you want to do is to take the majority of the burden of providing value or a potential solution to a problem and put it on yourself.
An ideal way to reach out to old acquaintances would be by telling them what you are doing and then letting them know about what you noticed they were doing, and then proceed to ask them what they would think about you doing something valuable for them.
Again, you will have to be strategic and genuine while connecting with old acquaintances, especially if you haven’t talked to them for a very long time.
Run a Podcast
If you have been going through the list from the very start, you must have noticed that we mentioned YouTube before. If you feel that YouTube isn’t for you, you can do perfectly fine with a podcast. The thing about choosing between YouTube and a podcast is that both fall in the category of long-form content.
If you have never heard about the term long-form content before, let us tell you that in its essence, it is a type of content marketing that takes a little bit longer to consume by your target audience as compared to your stereotypical social media posts, such as an Instagram story or a Facebook post.
Typically, short-form content, such as an Instagram story, takes half a minute to consume, whereas a podcast or a YouTube video is five, ten, or fifteen minutes. Your target audience could be listening to a podcast episode for even 25 minutes – not to mention that a podcast potentially removes the barrier of having to be on a camera.
If you are camera shy, you might want to make the podcast a crucial part of your digital marketing strategies and grow your business in 2022.
Reevaluate Your Target Market
If you assess the economical situation of the globe since the pandemic has hit the globe, you might have noticed how money is changing hands. This doesn’t mean that money is disappearing; rather, we are witnessing a redistribution of wealth.
Some people get richer, and some struggle and get poorer. This is just how the world economy is working right now. The same goes for businesses. While the pandemic forced some businesses to close down, it also gave the opportunity for other businesses to get established and thrive in their niche.
That said, certain industries are simply getting decimated, whereas other industries are thriving well as they are embracing the opportunity to serve and continually provide value to their potential target audience.
So, what does this mean for your business? You have an opportunity, right? This is what brought you here in the first place. Now, take a look at your business, products and services, business model, and target market to make sure that you are serving the right target audience.
Again, you will have to conduct thorough market research and become aware of where your business is at right now concerning the world’s economy and the demands of your target audience. You will also need to assess how the world is moving right now regarding the global economy.
Things have changed. Consumer behavior has changed – people are more cynical, even more skeptical, so now is an opportunity to integrate innovative digital marketing strategies that will help you grow your business.
Besides, you will have to start looking for those who are your actual target audience and whom you can really serve – maybe pivot your business to ensure that you are well-positioned for the future. Keep in mind the bigger picture of where your business will stand in a decade or so.
That said, set aside some time and do some serious analysis. Grab a pen and some paper – spend some hours and really ask yourself serious questions, such as how you are positioned to serve your potential target audience, what potential value you bring to your industry with your products and services, and where do you see the market going in the upcoming years.
Assess Consumer Behavior
Since the pandemic has hit the globe, we have witnessed a massive shift in consumer behavior. The truth is that people are spending way more time online. They are consuming more online content than ever before, so people have been making way more purchases than ever before.
Now, knowing all this is incredibly crucial. This is awesome if you are already serving your business online and your target audience has already been interacting with you online. But, the reality is that there is an entirely new aspect of the online market: people that have probably been a tad bit of late to adopt it.
They might also have been a tad bit skeptical and hesitant about hiring someone online or signing up for online courses as well; however, these barriers are pretty much getting eliminated. Now, people are eagerly consuming online content, including online courses, online training, and even online grocery.
This trend on online consumption is less likely to slow down because the reality is that online consumption is kind of great – you don’t have to go anywhere, and you can do so much with a few clicks. Online consumption is easy, accessible, and fast.
Besides, online consumption is incredibly convenient. As more people realize this, it will be nearly impossible to go back to the old ways of conducting business. The modern consumer knows that he/she can get things on demand pretty much instantly.
So, what this means for your business is that you have to ensure that you are capitalizing and positioning your business in your niche in a certain way to serve your target audience and expand your clientele.