Omnichannel marketing is an increasingly popular topic in digital marketing today. And it is easy to see why: Customers expect to reach brands across different channels, both online and offline and receive a consistent experience. An omnichannel strategy makes a brand fit-for-purpose for today’s world, ready to delight customers.
The topic is still poorly understood, however. In this session, the definition of omnichannel marketing will be explained before working through a blueprint that any brand can put into practice.
Digital Marketing Institute