A Straight Talking Guide on Omnichannel Marketing Strategy
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Omnichannel marketing is an increasingly popular topic in digital marketing today. And it is easy to see why: Customers expect to reach brands across different channels, both online and offline and receive a consistent experience. An omnichannel strategy makes a brand fit-for-purpose for today’s world, ready to delight customers.
The topic is still poorly understood, however. In this session, the definition of omnichannel marketing will be explained before working through a blueprint that any brand can put into practice.
In this webinar, they will be discussing how to:
- Unichannel, multichannel, omnichannel: What are the key differences?
- Omnichannel and the customer journey.
- The 5 key components of an omnichannel strategy.
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Digital Marketing Institute
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