Digital growth agency, Impression, is co-hosting a webinar with Google to help e-commerce marketers navigate the tricky digital landscape and prepare for the retail peak season.
The pandemic brought about a fundamental change in the way consumers shop. They are more demanding yet less brand loyal. Also, they expect brands to respond to growing concerns around how their data is used online.
It’s going to be a challenging time ahead for e-commerce marketers. This year’s key to unlocking success will be planning your strategy before remaining flexible and willing to adapt.