Best Industry Reports
DAN Institute is proud to gather these industry reports to help you at every step of your marketing journey. Find the best industry report for your business and gain perspectives and get the benefit of this deep insight into the industry you looking for.
Featured Industry Reports Most Preferred Industry Reports
The State of Customer Experience Research Report
The Genesys State of Customer Experience research report is based on consumer and business findings related to customer experience. This initial global survey, executed on behalf of Genesys by an independent research firm, includes insights from 1900 consumers and more than 1300 business users.
Empowered Business Part 1: The Value of Data
No matter the business challenge, the most powerful form of competitive advantage is information. Fortunately, the potential for BI to drive value has never been greater. Download the whitepaper from Domo and TechTarget to learn how to become more data-centric
Will Covid-19 Change Consumer Behavior in the Long Term?
As lockdown measures begin to be eased around the world, the initial shock of Covid-19 is over. But the new phase we’ve entered has just as many challenges to face as the first. Find out what will they continue to do once the outbreak is contained?
All Industry Reports
The State of Moral Marketing
How can brands create meaningful campaigns that connect with their audiences and their values? We share best practice, using examples from some of the best campaigns of recent years.
Search Engine Journal SEO Trends 2022
Search Engine Journal State of SEO Report was designed specifically for you, to help you grow your business and stay ahead of your competition. In this ebook, learn how the following trends will influence the way you do SEO in 2022.
Merkle’s Digital Marketing Report for Q2 2020
Find out in Merkle’s Digital Marketing Report for Q2 2020. Since its launch in 2011, their quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry.
Best Brands for Customer Experience
They analyzed 17 million real customer conversations to find out which brands offer best-in-class customer experience.
Media Insights Report
Merkle’s Q1-2021 Media Insights Report is packed with key trends, data, and considerations to help you hit the ground running with your Q1 media strategy and planning.
5 Challenges CIOs Are Facing Today—and How to Solve Them
Today’s CIO must juggle a large number of pressures and challenges all at once—and the challenges are only growing. Read this whitepaper to hear from five revered IT leaders from around the world on best practices for succeeding as a CIO.
2020 Digital Trends – Advertising in Focus
The 2020 Digital Trends report looks at the most significant digital-related trends that are driving marketing and customer experience strategies today. This edition of the report focusses on understanding the trends, priorities, challenges and opportunities for advertising executives.
Social Trends 2022
Backed by global data and expert insights, Hootsuite’s 6th annual report on global social media trends is your guide to taking all the right risks, defying expectations, outperforming your competitors—and making everyone wonder how you did it.
2020 Digital Marketing Benchmarks Report: In-Depth Analysis of 120 Companies
The 2020 Digital Marketing Benchmarks report provides actionable inputs to help Marketing Heads compare their digital marketing performance and practices against industry benchmarks for spends, resource allocation, headcount, staff profile, budgets, ROIs, outsourcing, and skill gaps.
Instagram Analytics: 9 Actionable Insights
Instagram analysis offers a unique opportunity to discover trends and study consumer behavior. Here are 9 examples of trends on the platform.
Mailchimp & Co Benchmark Report
In this benchmark report, you will find insights from the MailChimp global survey of agencies and freelancers. They share ationable insights that can help you build a thriving business on your terms.
UK BenchPress
BenchPress has grown to become the largest survey of UK independent agency owners. This year, The Wow Company team has created more reports than ever before. There are many insights to guide your agency through 2021 and beyond.
Empowered Business Part 1: The Value of Data
No matter the business challenge, the most powerful form of competitive advantage is information. Fortunately, the potential for BI to drive value has never been greater. Download the whitepaper from Domo and TechTarget to learn how to become more data-centric
30+ Brands Consumers Are Praising for Their Efforts Around Covid-19
Coronavirus is affecting organizations across the globe. As we all adapt, we’re documenting the largest positive conversations from consumers directed at brands online. For this report, they identify the conversation drivers behind the most talked about moments.
Digital Marketing Report – by Merkle
Using many of our long-standing clients as an index, Merkle has compiled these reports since 2011 to provide the industry with a set of trustworthy benchmarks that can be leveraged to inform analysts and improve advertising.
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