Best Digital Marketing White Papers
Discover DAN Institute collection of digital marketing white papers today! These will support your digital marketing activities and help you to find out with the new methods from industry specialists, business intelligence experts and analytics consultants.
Featured White Papers Most Preferred White Papers
Stepping Up to the Challenges of Digital Marketing
The advent of digital has had a huge impact on marketing organizations, which must work harder than ever to keep pace with digital transformation in virtually every sector. Marketing has always been about attracting and retaining customers through various communications channels.
The Power of Modern Digital Marketing Automation
This paper explores these trends in detail and considers their implications for marketing professionals and their technology choices – both today and in the future.
20 Ways to Maximize Digital Marketing Effectiveness
To be effective and efficient with your time and money these days, they suggest focusing on five key digital marketing topics: Sites, Search, Social, Advocacy, & Analytics. This white paper walks through each topic and how each one has its own distinctive role.
All White Papers
20 Ways to Maximize Digital Marketing Effectiveness
To be effective and efficient with your time and money these days, they suggest focusing on five key digital marketing topics: Sites, Search, Social, Advocacy, & Analytics. This white paper walks through each topic and how each one has its own distinctive role.
Stepping Up to the Challenges of Digital Marketing
The advent of digital has had a huge impact on marketing organizations, which must work harder than ever to keep pace with digital transformation in virtually every sector. Marketing has always been about attracting and retaining customers through various communications channels.
The Rise of SMS Marketing
In this whitepaper, you will learn; the reasons behind SMS marketing being on the rise today and how SMS marketing performs for holiday sales. Learn more about SMS marketing today by downloading our whitepaper.
A Marketer’s Life Beyond (Third-Party) Cookies
GDPR and other privacy laws have changed how marketers can collect and use consumer data. Download this new white paper and learn how the end of third-party data will have a positive outcome for both marketers and consumers.
Marketing Analytics for Telecoms
Telecoms are operating in a tough and fast-moving market, with rapid technological change, relentless competition, and high customer expectations. This whitepaper will help you understand the role that marketing analytics can play in maximizing telecoms marketing efforts.
Driving More Robust, Accurate Investment Decisions with Survey Data
What drives retail investor sentiment and decision making? Download the white paper and learn how survey data offers unique insights on market.
Strategic Playbook for Data-driven Agencies: Part One
This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this installment we cover how agency executives can benefit from their client’s data to maintain a sustainable, future-proof business in times of digital transformation.
How to Get a Perfect Quality Score
Did you know that a higher than average Quality Score in Google Ads can save you up to 50% on your cost per click and 80% on cost per conversion? In this free guide, you will learn, the keys to earning higher quality score, characteristics of a high-quality score account […]
The Definitive Guide to ETL & Data Integration for Marketers
Collecting, cleaning, putting it together and making sense of data to derive business insights is a lot to deal with. Companies that do master that process will be the ones set themselves apart from the pack.
Strategic Playbook for Data-driven Agencies: Part Two
In the second instalment of our Strategic Playbook for Data-Driven Agencies series, we take a closer look at the growing role of data visualisation and dashboards. Agencies must embrace new data-driven technology to ensure their long-term future and keep pace in times of digital transformation.
The Future of Digital Agencies
The Digital Agency Network team has gathered insights from 36 digital agency leaders and prepared this special e-guide. Read The Future of Digital Agencies e-guide now to learn more about what awaits Digital Agencies on the horizon of the future? You can find all the answers in this research.
Mastering Keyword Research Whitepaper
In this Whitepaper, you’ll explore some practical considerations around keyword strategy. Plus we’ll explain the how the role of keyword research in SEO is changing. Investing in keyword strategy means you will better understand your audience and their intent.
How to Use Smart Data to Deliver a Higher Marketing ROI
Today, marketers turn to the most reliable source of information: The customer data. Unfortunately, though so many still have problems with the data-driven approach. In the document. you’ll learn everything to support you overcome those issues and more.
How to Make Any Content SEO Friendly
Co-presented by Act-on, Anvil’s SEO content optimization white paper describes a careful, semantically focused step-by-step process that you can use to ensure your webpage will be found by search engine users.
Why CMOs Need to Get Enterprise SEO Right to t-Thrive in a Digital First World
Whatever the individual case may be, the common thread across every marketing team is the critical need to drive more leads, sales, and revenue via digital channels. In such an environment, getting your business’ SEO right has to be a priority.
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