Resource Overview
Most B2B marketers use content marketing effectively to achieve top-of-the-funnel goals like brand awareness and audience education. But they are missing out on opportunities deeper in the funnel. Find out what you are missing?
How can you benefit from this marketing research?
- Learn how content is being used to pursue all marketing goals.
- Find out the highest performing content by types and goals.
- Lean more about content marketing outsourcing.
- Learn more about lead gen, conversions, etc.
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Content Marketing Institute
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