How to Write a Marketing Email- 10 Tips for Real Results

A well-written, plain-text email can perform just as well as a highly-designed email with tons of appealing features. In fact, no matter how fancy your marketing emails look, if they lack well-written content, your subscribers will stop opening and delete your messages.

So, how do you write the best marketing email? It all comes down to a few tips that you should adopt when writing the subject line or body of your message. 

Boost Results with These 10 Email Marketing Tips

• Identify Your Key Objective

A common mistake marketers make is trying to fit various objectives within one email marketing campaign. When you identify your main objective, you should never attempt to fit many goals into an email at the same insistence level. This strategy works, provided your message remains focused on the main goal.

If your goal is to win a customer response, your call to action can say something like, “Get in touch with us!” rather than, “Get in touch with us and tell your friend about it!” Try to focus on one key objective at a time.

• Know Your Audience

Knowing who you’re talking to in your emails helps you choose the right words and create marketing emails that actually resonate. So, how do you get to know your audience? Well, it’s not as hard as it sounds! You can send out surveys to ask them directly, chat with your best customers to understand their needs better, or just keep an eye on what they’re saying on social media.

Once you’ve got a good idea of who you’re talking to, you can write emails that really speak to them and make a real impact.

• Create a Subject That Perfectly Defines the Body

Your subject line is like the welcome greeting for your users. It’s the first thing subscribers see, and if it’s not catchy, they might not even bother opening it. That means all the effort you put into creating the perfect email could go to waste.

So, the best subject line describes what’s inside the email, but it also has to spark interest and make subscribers want to click. It all depends on who your audience is and what you’re emailing them about. For higher education email marketing, this might mean highlighting important deadlines, exclusive events, or personalized opportunities that align with their interests. An attractive subject line can make all the difference between your email being opened and it ending up in the trash folder. That’s why it’s so important to create subject lines with relevant content that make a strong first impression and inspire your recipients to open your email and learn more.

• Create Engaging Content

One of the most important aspects of email is making sure it’s engaging for your audience. So, it is important to produce emails that entice recipients to open and read them. When composing emails to promote your services, make sure they are clear and concise. 

Keep in mind that recipients typically view emails as more intimate than social media. This implies that you need to be careful while crafting your communications to ensure that they speak directly to your audience. The best way to do so is to ensure easily readable content written in a simple tone. 

You can do it by refining content and simplifying individual sentences. However, manually refining the email content takes significant time and effort. A better way to do it is using an advanced paraphrasing tool that allows you to paraphrase online. Such a tool will leverage sophisticated AI and NLP algorithms to understand the intent and ensure simple yet engaging content for your marketing emails. 

• Use Visual Aids

Images, graphs or gifs can improve your message by giving your content a visual representation. They can greatly increase engagement, draw the reader in, and break up the material. We’re all visual beings, process images faster than words, they help your readers remember and understand your message better. When used correctly, visual content can help capture email recipients’ attention, convey important information quickly and easily.

Email messages that include visual content are more likely to be noticed, read, and remembered than those without any images or videos. So, adding images to illustrate your points or using graphs to show off data, don’t skip the visuals, they can really make your emails more appealing!

• Consider The Skimmers

One of the worst mistakes email marketers make is trying to fit the entire story into the email message. Your readers are probably skimming your email, so you should focus on keeping the content as brief as possible. But when it is about a concise email, make sure the most crucial points of your message are highlighted. This can be accomplished by structuring them differently.

You can do some formatting, such as paragraphing the highlighted text, italicizing or bolding important points or words, and changing their fonts. You can also break your text with headers, bullet points, and images. Use a simple, friendly tone to keep things easy to understand. With these tricks, your emails will be more engaging and effective for your audience!

 

• Drive Engagement with Clear CTA’s

Call-to-action is considered the most important part of your entire email. If you’ve written a catchy subject line and engaging text in your email, the call-to-action is the last element that closes the transaction. Your email call-to-action must be easy to identify as people scan their emails. Your CTA is the clear, concise command that tells your reader exactly what to do. Place them where they’re easy to see and click, and use colors or buttons to make them stand out. In addition to a well-placed call-to-action, including a QR code can offer an extra level of convenience, allowing recipients to take action with just a quick scan. You can choose various options available on the internet to create your QR codes some of which include Uniqode and The QR Code Generator.

A well-crafted CTA is like the big component of your email; it’s what converts readers into customers. It is effective because it inspires and provides clear guidance to the reader.

• Optimize Email for All Devices

Most of your email subscribers probably view your emails on mobile devices, so the email design must display correctly on different screens. To optimize your email for all device users, keep your textual material short and easy to read, particularly on smaller screens, by using a single-column layout. Also, make sure all clickable elements, like buttons and links, are easy to tap on touchscreens and consider providing a compelling preview text to encourage recipients to open your email.

Additionally, optimize your images for fast loading times on mobile devices and test your emails across various devices and email clients to enhance accessibility. This will allow you to create emails that provide a consistent and user-friendly experience for all recipients, regardless of the device they’re using.

• Proofread Email Before Sending

Email is one of the most effective ways of communication. But, an email with spelling and grammar errors is a sign that a company may not be paying attention to details. However, it can damage your reputation, credibility, and relationships. That’s why it’s essential to proofread and edit your email before sending it.

So, you have to use a reliable grammar checker to help you check and correct any errors or issues you might have overlooked or ignored. Such a tool can help you improve your writing mistakes and its readability. So, it is essential for someone to proofread all emails before sending them to thousands of people.

• Friendly Follow-up Remainder

Remember, it’s totally okay to send a friendly follow-up if you haven’t got a response back after a while. Sometimes emails get lost or people get busy, so a friendly reminder can actually be helpful. Keep it short, just a little poke to see if they got your message or if they need anything else from you.

Most of the time, people appreciate the reminder, and it can even spark a conversation. So don’t be afraid to reach out again if you haven’t heard back; it shows you’re proactive and interested in helping them out. To maximize the effectiveness of your email marketing campaign, it’s essential to follow these steps and also ensure that you verify email address validity using tools like ZeroBounce.

Conclusion

Now you know the basics of how to write a marketing email, it’s time to put these tips to work and start seeing better results for your business. By following these simple steps, you’ll be able to craft emails that truly stand out and have a positive impact on your business.