VIDEO MARKETING

Storytelling for Business Video

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Course Overview

In this online course, they teach you the tools and techniques authors and screenwriters can use to make any business video clearer, more compelling, and more persuasive. These tips work equally well whether you’re trying to sell a product or service or to simply establish brand awareness.

Roger examines the specific steps it takes to build an entertaining and memorable story, first looking at the various intersections between creative storytelling and marketing.

Learn how to find the heroes (and maybe even the villains) of your story and use the three-act structure of Hollywood films to communicate the message of your business in a compelling way. Along the way, Roger builds a video script for a fictitious company step-by-step, and shows how storytelling techniques make the final script better in every way.

Offered by
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Created by

LinkedIn

Instructors

Roger S.H. Schulman

Online Learning

100% Online

Certificate

Available

Level

Beginner

Language

English

Supplemental Resources

Available

Access On

Tablet & Phone

Why You Should Choose LinkedIn Learning?

  • Showcase on your LinkedIn profile under the “Licenses and Certificates” section.
  • Download or print out as PDF to share with others
  • Share as image online to demonstrate your skill
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