Product marketing is the sum of all the efforts necessary to research, message, position, promote, and support a product. It is too difficult for the product to succeed while it does not fit the customers’ needs and all that effort will be for nothing when this happens.
Brad Batesole, your instructor, is an internationally recognized marketing thought leader. He has led teams at top companies including LinkedIn, LegalZoom, Lynda.com, and TMZ. He’s a proven entrepreneur, startup advisor, and growth marketing expert.
You’ll learn the foundations of product marketing, the different stages of the product lifecycle, explore necessary steps to achieve product market fit, review messaging best practices, manage your product marketing, and more.
3 chapter quizzes