A Step-By-Step Guide to Mobile App Marketing
Learning how to promote an app and set up a mobile app marketing strategy is a must for any newly added applications with over 5 million apps in app stores.
Users churn apps quickly and increasing the app store ranking is a time-consuming task. Unfortunately, there is no hope of the user base expanding without a dedicated marketing plan.
2020, because of COVID-19, is not only a turbulent year. Although many people were eagerly waiting for the vaccine in 2021, app marketers were expecting radical changes in the mobile marketing ecosystem. Apple’s successful IDFA cancelation would be a tricky way to navigate the current 2021 landscape.
In this article, we’ll guide you through everything you need to know about mobile app marketing.
Plan Your Budget for Marketing Your Mobile App
Every development phase in App is cost-effective. The phases of the development of mobile apps are mainly consultation, market analysis, cable framing, backend development, interface development, and testing. But these are not the only factors that influence the app’s costs, the schedules, and the consistency that you like, but also the final project.
You must decide about its feature set, project schedules, and resources before you budget the app. The customers come to an App development business with a high-level understanding of the project and developers help them in providing the final characteristics, services, and application success statistics.
The budget would be within a 5-10 percent variance range with a specified requirement document.
A clear idea of how often developers, designers, and testers will be asked to exercise the project effectively will give you a clear idea about the schedules. If the time limits are strict, more resources will be needed to raise the cost of the project.
According to the marketing strategy, whether an iPhone app, Android app, or cross-platform is needed, must be determined by the customer. The platform selection has a major impact on the costs of production, testing, implementation, and marketing.
Do the Market Research
It is crucial to consider the advantages of market research before we delve into what is open to you. The App Store receives more than 1,000 applications per day, according to the International Business Times. Competition is furious with all verticals and the rivals need to understand as they formulate their overall plan.
Market research will help you gain a deeper understanding of the approaches used in this guide for app marketing. To encourage the journey of discovery through comprehensive market research: you must be able to address the following variables early in the development process:
- The target audience of your app
- Their reason to have interest in your app
- Your competitors
You should also have an insight into the optimum start date for your application.
User individuals are an intelligent way to create a mobile marketing campaign for the target audience. Each individual is a community of users who should have a specific user journey.
As an app marketer, it is your responsibility to satisfy your needs and simplify this process. The segmentation of demographics, mobile preferences, and other unique identifiers that are important to your vertical application is built for the consumer. Knowing this fully will be essential for the success of your app and will enable you to go further and make research-driven decisions.
How to Market Your Mobile App: Step-by-step Explained
You can find the essential mobile app marketing techniques in this list.
- Use the Landing Page and Blog
- Do the app store optimization
- Influencer marketing
- Paid user acquisition campaigns
- Define your KPI’s
- Retention campaigns
- Digital marketing courses
Step 1: Use the Landing Page and Blog
With an access tab, you’ll be able to learn more about your mobile website and desktop application. Mobile marketing is crucial. SEO can be used to attract new users by using this cost-effective tool. You must show users what they should expect when you set up your app’s landing page. The App Store and the Google Play Store must have a simple call to action on your landing page. Your vertical application can require other requirements, such as mobile gameplay trailers. However, it is crucial to show user feedback and to provide user experience screenshots.
Your blog will also be updated on your website. Another way to identify potential users and meet the target audience is through SEO. The use of analyzes to detect what content is most useful to your overall plan must be strategically spread through social media platforms. Guest posts can also be strategized and other blogs are used for better performance.
Step 2: Do the App Store Optimization
Optimization of the App Store (ASO) is the way to improve the visibility of your app in the App Store and Google Play Store. Even if your campaign leads several potential customers to the App Store, the app needs to be fully displayed to complete the installation. This is important for your user journey. ASO can also attract cost-free organic users.
Similar to SEO, ASO allows you to find and use keywords to help the product reach the highest level in the app store. Screenshots of your app and in-app videos are also essential to include. You can also use secondary groups of apps so that users can find your app in more than one way. You will need to locate your app store entry, if possible. Read our e-book to help you get a full guide to ASO in the App Store.
Step 3: Market your app on social media
As an app marketer, social media activity cannot be missed. Every day in 2020, users can spend one hour and 22 minutes on social media. It is intelligent to post regularly on your social media platforms and not just to raise product awareness. Social networking, for example, is a perfect way to create a community and obtain input from users who are not encouraged to contact you in the app or on your website.
The content of your social media may be blog posts, contests, discussion topics, and content created by users. It can vary depending on the vertical application – you will find out how through market analysis, but for applications with social elements, such as fitness and gaming the right channels can be especially useful. Also, you can incorporate social media in your application and allow users to simply share content on their social media channels from your application.
Step 4: Influencer Marketing
90% of customers claim that authenticity is an important element in their brand support decision. The use of influencers to attract new consumers and support your brand is influencer Marketing. In recent years this marketing strategy has stormed the industry, with influencing marketing budgets growing 65% this year.
It is possible to use influencers in many ways to achieve your marketing objectives. You can offer a “freebies” influencer that they can share with the public or you can pay for product placement. The advantage of a paid ad is that you have more creative power while selling your products to the right audience. It is an economic way to hit a test.
Parties like fashion apps have innovative ways of working with influencers. Influencers, for example, will use the app to build lookbooks that can be shown across the app and posted across social media platforms. This is an excellent way to expose users to the app’s features and give them a specific incentive to install it based on an influencer’s interest.
Step 5: Paid user acquisition campaigns
The payable user purchase is the way to get new users through paid ads in your app. You need to set up promotions and change your publicity spending for the best results over time. It is important to know the users and the in-app behavior you wish to take.
You will need to look at data and spot patterns in custodian activity to assess the successes of your campaigns and change your expenditure to achieve better future performance. You will be helped by your award provider to calculate these outcomes by monitoring how many users each action has been taken. You will receive reports showing the best outlets
Step 6: Define your KPIs
KPIs should be linked to the effectiveness of your application marketing plan. KPIs in campaigns and in-app activities, most relevant to your goals, evaluate the success of your app. The performance measurement with these KPIs provides a direct insight into the performance of your app and the enhancement fields.
Important KPIs should include a regular, weekly, and monthly number of Active Users (DAU, WAU, MAU), acquisition cost (CPA), install costs (CPI), or millet costs (CPM). You should take click-through rate (CTR), conversion rate, retention rate, and churn into consideration as well. Read our Back to Basics ebook to find out about KPIs and how they can be tracked.
Step 7: Retention Campaigns
The number of users who remain active after a certain period is your retention rate. The results of this study show that the average retention rates for Day 1 (26%), Day 7 (11%), Day 21 (7%), and Day 30 (6%) will vary greatly depending on the vertical application. The same survey revealed why advertisers usually run retargeting campaigns the first week after their installation.
App marketers should concentrate on retention to increase the appeal of LTV and ROAS. The objective is to recognize where users churn and keep them before this occurs. You would get more commitment and sales from the users who have already your app installed by keeping users longer.
Retention rates can also illustrate areas for your application. For instance, if you see that your onboarding experience is exceptionally poor on day 1, it can be problematic to sign or to have any other problems. Read Adjust’s Guide on key retention tactics for more information on retention initiatives. This includes the KPIs, which incidents to monitor, and other best practices to be monitored.
Step 8: Digital marketing courses
As a digital professional, you can use your skillset for mobile app marketing strategies. Since digital marketing is being used for various issues, you can easily use the expertise gained to solve the problems in the app area. Here you can access to digital marketing courses we offer.