Best Free Influencer Marketing Courses and Training in 2022
Influencer marketing is the process of targeting and marketing to specific individuals rather than huge groups of people. What motivates us to do so? Individual influencers are now, for the first time in history, gaining more reach and interaction on social media platforms than some of the world’s most trusted brands and businesses. With this practice, it’s possible to build your own business and earn a good amount of money. In this article, we have compiled the 15 best free influencer marketing courses for you.
1. Social Media Influencer Marketing Course – Captevrix
You’ll have access to templates, recommendations, and information about how to grow your company through influencer marketing in this free social media influencer marketing course offered by Captevrix. You’ll discover how to find the proper influencers to collaborate with by looking into their ethics, the value they add, the audience that listens to them, and what they expect in return.
2. Influencer Marketing Strategy – Coursera
Rutgers University offers a 6-week influencer marketing course for bloggers through Coursera. Whether you’re a B2B or B2C company or a nonprofit, the course will teach you how to develop an effective influencer marketing plan. You’ll also learn crucial strategies for utilizing influencer marketing effectively. A final project is required for this course.
Coursera offers it for free.
3. The Business of Social – Coursera
This is another useful Northwestern University social media course that includes a certificate. This is more advanced training that will assist you in tracking your social media performance and connecting it to sales and other business operations.
The following are some of the things you will learn:
- Considering the following legal aspects of your social media approach.
- Using various social media indicators to achieve real-world business outcomes
- Putting together a performance funnel
- Creating a prototype program and proving its feasibility
This course takes a more hands-on approach to learning rather than being purely theoretical. A diverse group of instructors, all of whom are experts in their professions, deliver the course.
4. Build Your Personal Brand and Sell Your Expertise Using Social Media – Social Creators
This is a personal branding course that helps you create the identity of a distinctive social media and a powerful social presence. This is really useful for influencers but can be benefited every marketer.
The lesson is separated into four parts, all in videos, and the principles may be understood easily. A 21-page personal branding guide is included in the additional course material.
5. Advanced Social Media Marketing for Picking Up Clients – Udemy
Are you experienced with marketing and publicity in social media yet desire a challenge? This course on Udemy is for you just! You will learn in less than 48 hours:
- The most prevalent fallacies and errors that are presented as “best practice” in social media marketing
- How to “present” your services without being aggressive or upsetting in private Facebook groups
- The Framework of AMOC Authorities
- A 4-step technique to demonstrate know-how and encourage your clients to follow.
- How to be the “issue fixer” so that never again you have to deal with sales obstacles.
- How low cost “Marketing Tips” make you look like and what you may do to make it look like a qualified account
What makes this a trustworthy investment in your successful development in social media marketing? It is not only economical ( it’s free), it is specially built for freelancers, coaches, consultants, startups, and more.
6. Content, Advertising & Social IMC – Coursera
Northwestern University offers yet another social media marketing specialist course. This course will teach you how to generate interesting content with the potential to become viral.
Here are some of the themes it addresses:
- Advertising content strategy
- Marketing communications that are socially integrated
- Measuring the return on investment (ROI) of social media marketing campaigns
- The course takes 8 hours to finish, but it is recommended that you take 4 weeks to complete it. This course includes a LinkedIn certificate that can be shared.
6. Influencer Marketing 101 – Influencer Marketing Hub
Start learning about influencer marketing with Influencer Marketing Hub’s free course. The training is fairly comprehensive and includes excellent advice from authority figures. The developer employs ten modules, which include PDF and video information. You’ll be given a quiz at the end of each chapter to test your knowledge.
7. Influencer Marketing For Ecommerce Dropshipping – Udemy
Learn how to advertise your drop-shipping business using influencers. It all starts with identifying the perfect influencer for your industry. You’ll also learn how to write content that will pique people’s attention and lead to conversions.
The creator, Peter Pru, also throws in some amazing bonuses. Such topics include how to increase sales and how to optimize sales funnels.
Although the course is free, you will only have access to online video content. You must enroll in the paid courses if you desire certification and a teacher. You can also learn about the differences between CPA marketing and affiliate marketing.
8. Hype Your Brand on Instagram – CreativeLive
The coach of this free online course, Sue Zimmerman is a widely respected social networking instructor and coach of this free online training course, in addition to a business mentor with support from entrepreneurs and entrepreneurs. She’ll allow you to decipher the platform’s algorithm, so ensuring that you understand all of the resources which make you ready to get more followers, push more revenue and promote a company. In addition to producing a calendar of contents, he will offer you content development tips, and ideas for arranging your articles for the hashtag research.
9. Monetize your Instagram as an Instagram Influencer – Online Course Bay
This free online tutorial will serve as a step-by-step approach to generating revenue from your Instagram account. They have collectively trained over 15,000 professionals and are consequently highly regarded for their classes. They’ll show you how to become a popular Instagram influencer, how to determine your worth, how to advertise your Instagram, and how to approach potential partners and sponsors about marketing their products for a fee.
10. How I Got Famous On Instagram In Just A Few Months – Online Free Course
The coach Rob Level is an expert in the field of professional networking and social media. Whoever runs Dark Glow Media LLC has aided thousands of people in becoming Instagram celebrities with tens of thousands of followers. With the secrets of actors and influencers, this class will show you how to obtain 100s of real Instagram followers on a daily basis. You’ll learn how to get 5 times the number of comments on each article, 3 times the number of likes on each item, and 4 times the number of perspectives on each topic. The training includes tips on how to increase your Instagram account.
11. Instagram Marketing: Ultimate 30 Days Action Plan For Growth- Udemy
This class will teach you how to create an Instagram marketing strategy that will help you grow your small business, earn tens of thousands of followers, gain leverage, and influence accounts using Instagram ads. You’ll learn how to turn Instagram followers into paying customers, how to write high-quality articles for your accounts, and how to run a successful advertising campaign. Ustin Kompaniets, an accomplished photographer, filmmaker, and social networking professional with over ten decades of expertise, created the workshop.
12. How to Create an Influencer Marketing Strategy for your Brand by Peg Fitzpatrick – Skillshare Course
Over 1250 people have taken this course and given 42 reviews as of the time of writing this article.
Are you looking for a way to expand your brand and raise awareness for your upcoming big event or project launch? Working with an influencer could be the solution you’re looking for.
13. Influencer Marketing 101: A Mock Campaign so You Can Double your Sales – SkillShare
Over 608 people have taken this course and provided 14+ reviews as of the time of writing this article.
Are you looking for a way to boost your sales and website traffic? Look no further; Influencer Marketing may help your company develop dramatically.
14. Influencer Marketing For Creatives: Goals, Audience & Campaigns by Carmel Wilson Skillshare Course
Over 232 people have completed the course and submitted 2+ evaluations as of the time of writing this post.
Welcome to “Influencer Marketing for Creatives: Goals, Audiences, and Campaigns,”
In the last year, influencer marketing has grown at a rapid pace.
15. The Ultimate Guide to Track and Measure the ROI of Your Next Influencer Marketing Campaign by Kim W. Skillshare Course
Over 200 people have completed the course and submitted 10+ reviews as of the time of writing this post.
Influencer marketing is quickly becoming a must-have in every brand’s digital marketing strategy, but many marketers are unsure of how to assess its effectiveness.
Why Affiliate Marketing is Important?
Direct-to-consumer brands can work with social media influencers to create truly authentic content through influencer marketing. Influencers are persons who curate online communities of people who share a similar lifestyle. Because they’ve proven their authority and knowledge in their respective industries, these social media power users gain the trust of their followers.
Affiliate marketing, on the other hand, is not limited to influencer-brand partnerships and entails commission payments to those who promote a brand or product. Furthermore, affiliate connections are prevalent not only in the B2C sector but also among B2B companies and distributors.
When done correctly, both influencer and affiliate marketing have a role and may be effective. However, many marketers mix the two. More importantly, it may leave businesses unsure of which model is best for them.
Understanding the similarities and differences between these two marketing methods can aid you in developing the best approach for your company.
Closing Thoughts on Free Influencer Marketing Courses
We looked at 15 influencer marketing courses that we believe are the best. It’s critical to first comprehend your brand’s requirements. Do you have trouble identifying the correct influencers, for example?
Do you find it difficult to give proof of campaign success? It could be due to a lack of understanding of how to build up measurable KPIs. You may be completely unaware that you require specific metrics.
Courses in influencer marketing will put you on the correct track. Before joining up for anything, do further research and check customer reviews.
You can also browse DAN Institute’s influencer marketing courses category to engage with industry experts with active networks to achieve your business goals.