20 Things You Should Know To Become a Content Marketing Expert

In today’s world, content marketing is the driving factor for the growth and success of countless businesses. In a sea of familiar content, it is rather difficult to stand out and demand attention. That’s why several strategies and marketing techniques are brought into play here. Content marketing is one of the most effective ways to reach the target audience and build an engaging relationship.

Content Marketing Expert and its Aspects

The process of content marketing covers many areas. A content marketing expert should be proficient in various skills to master this art. From creating and distributing content on different platforms to running analytical checks, a content marketer should possess knowledge in several niches. Pursuing content marketing online courses will be very useful for anyone looking to establish themselves in this field.

20 Things You Should Know To Become a Content Marketing Expert

Here are some vital things one should know to excel in the field of content marketing.

Strategy and Execution

A strategy and an execution plan are the first steps when one starts a content creation project. Creating one depending on the target audience provides a content marketing expert with an advantage – they can effectively address their audience with the help of the most effective tools and media outlets.

Content Curation as per demand

Even though it is the most obvious job of a content marketer, creating content as per the situation is not everyone’s forte. When it comes to content marketing, an expert should be able to curate content that satisfies both the client and the target audience.

Data Analytics – Metrics

KPI or Key Performance Indicators are a content marketer’s best friend – these will help an expert understand how audiences observe the content on a particular page. A few other significant metrics to be aware of – cost per lead, conversion funnel rates, and channel-specific traffic.

SEO Practices

Optimising a piece of content so that it gains more traffic is one of the best ways to reach a wider audience. Strategic usage of keywords, analysis of competitors, and keyword research are some of the mainstream practices in SEO. The Search Engine Marketing Course by BrainStation is one of the best content marketing online courses to pursue on this subject.

Formatting and Editing

Polishing a written piece and bringing it to perfection is an essential skill that every content marketing expert should possess. The presentation also plays a significant role here – people tend to read content that appears in small paragraphs and pointers instead of large chunks. Internal links, image attachments, and data tables are some details that catch curious eyes.


Copywriting is all about capturing the attention of the audience quickly. By looking from the perspective of the audience, one can understand what kind of content will keep them hooked and persuade them to act on it.

Amplifying Strategies

The concept of this strategy is simple – when the content is interesting and exciting, the audience themselves will share it and amplify the effect of the content. This is an aspect that is often overlooked when it comes to content marketing.

Social Media Marketing

Social media is one of the easiest ways to garner the interest of various categories of people. With social media, the curated content will even reach people who are not a part of the target audience, thus intriguing potential audiences. Content marketing online courses like the Online Social Media Marketing Course offered by DMI are highly helpful in covering all the necessary basics.

Research and Analysis

Thorough research is essential before a particular piece of content is created. An expert should be aware of the target audience and what they need. Apart from that, digging in deep for case studies, surveys, and other forms of data are also effective.


Promotion is as important as the quality of the content. Some experts even agree that promotion is the part that needs the most effort. Without an audience, curating quality content isn’t of any use.

Visual Media

According to reports, around 95% of people will choose to watch a video that explains a particular topic rather than reading an article or a blog. Visual media like videos and graphics play a major role in content marketing, so make sure to know the basics. To know more about video marketing, one can check out the Video Marketing Course offered by SkillShare.

Graphic Design

Infographics play a major role in content marketing. People tend to remember things better when they are presented with an image that goes along with the content. Numerous tools like Canva come in handy, even for beginners in graphic design.

Distinctive Content

Present the target audience with the right content in a distinctive style that will pique their interest. Stand out in a crowd of cliches – personal touches always tend to improve the quality of any type of content.

Technical Knowledge

A content marketing expert should be trained in working with various content management systems and tools. Expertise in various fields of technical skills and techniques will come in handy at any time.

Email Marketing

Email marketing is a perfect strategy that helps a business retain existing audiences and reach new ones. Fast and cheap, this method allows a content marketer to generate both personalised and targeted content. The Email Marketing Course by ClickMinded is great for beginners to learn more about this strategy.

Leadership Skills

A content marketing expert will be working with a lot of creators and other professionals. So, the ability to lead them and organise productive sessions is a must – this attribute is a necessity for every individual in this field.


Content creation is all about creativity and innovation. The creativity factor comes into play while presenting an already-familiar topic – rather than displaying the content in the same old boring way, devise new strategies and plans to engage the audience.


Content marketing is a field that is constantly evolving and changing. An expert in this field should be ready to adapt to the new trend and act accordingly. Catching up with the latest trends and strategising content creation according to them is a vital marketing skill.

Crafting the Tone of the Content

Content that contains only facts and figures could end up boring the audience. So, adopt a tone that engages the audience and demands their constant attention. Always aim to leave a lasting impression on the target audiences.


A virtue needed in all fields of work, dedication is a crucial factor that will decide the quality of the content curated by a person. The creation of any content requires 100% effort and dedication.

Final Thoughts on Become a Content Marketing Expert

Content marketing is not just about attracting customers – it is also about turning potential customers into actual customers. Acquiring these basic skills will help an individual in the field of marketing to excel in their work. One can also find countless content marketing online courses that are immensely helpful. Master these skills and become the next big-shot content marketing expert!

Further Reading