INFLUNCER MARKETING

Influencer Marketing Strategy by Coursera

VISIT WEBSITE

Course Overview

This course is about strategy. Although there is no all-purpose, one-size-fits-all influencer marketing strategy template, you will learn how to tailor one for a wide variety of B2B, B2C, and nonprofit organizations using the two-step flow model of communication.

But this course is also about tactics. I believe, “Strategy without tactics is the slowest route to victory. Tactics without strategy are the noise before defeat.” So, you will learn both in this 6-week long course.

Your final project for this course is to create a pitch deck for a social media influencer strategy. The purpose of your final project is to give you a concrete artifact that you can use to demonstrate your mastery of new competencies and skills to either the executives in your current organization or to prospective employers.

Offered by
Instructors

Greg Jarboe

Online Learning

%100 Online

Certificate

Available

Level

Intermediate

Duration

Approx. 23 hours

In this online course, you’ll learn:

  • Content Marketing Strategy
  • How To Find Influencers
  • How To Engage Influencers
VISIT WEBSITE
dan-icon

Blog

nav-toggler icon-filter icon-like icon-magnify arrow-left arrow-right icon-star icon-circle-check icon-price-tag icon-smiley icon-document icon-hourglass icon-pencil icon-circles icon-target icon-user resource-icon-01 resource-icon-02 resource-icon-03 resource-icon-04 resource-icon-05 resource-icon-06 resource-icon-07 resource-icon-08 resource-icon-09 icon-date icon-explore icon-glass icon-globe icon-options icon-puzzle icon-quality icon-time icon-why icon-calendar icon-card icon-announce icon-badge-check icon-displays icon-content-marketing icon-digital-marketing icon-digital-transformation icon-ecommerce icon-seo icon-sm-marketing icon-web-dd arrow-curved-bottom arrow-curved-top icon-application icon-approval icon-evaluation new-icon-ad new-icon-audience new-icon-discovered new-icon-newsletter new-icon-publish-content new-icon-user-friendly