We’re just a few short weeks away from the year’s biggest shopping season. According to Adobe Analytics, consumers spent $10.7B in BFCM 2021 – down only $100M from 2020.
With so much change in e-Commerce over the last two years, it’s even more challenging for agencies to cut through the noise and deliver the right message, to the right people, at the right time during the Holiday Season, often called the “quarter of madness.”
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