10 Promotions Ideas to Boost Your Online Course Sales

As a society, we all have a unique mix of skills and experiences that can help others. As a result, why not transform those assets into an online course and earn some extra money? Using this guide, you will learn not only how to sell your online course and course promotion ideas for online course providers but also how to increase your sales over the following year and beyond.

If you’re willing to put in the time and effort, online courses allow you to earn money while doing so. It is common for content creators to be stumped about how to advertise their online course after it is finished. If you have the appropriate tools and know the best techniques for marketing online courses, it’s not as frightening as it appears.

10 Promotions Ideas to Boost Your Online Course Sales

Make sure that you’re utilizing the right tools when promoting online courses. Even while it may seem easy to say so, it’s worth repeating since you may find that the social media channels you use to market your classroom-based courses don’t produce the same level of engagement or reach the correct demographic for online courses.

The aesthetic character of Instagram, for example, may not be perfect for promoting your online courses, even though you have a large following there. A lack of links in postings may also limit the number of leads you produce, which may be particularly problematic considering the necessity for schools to drum up interest in new online courses. As the pandemic has progressed, Instagram’s following has shifted to more news-oriented social media, according to recent research.

  • Use your Audience

There is a fair probability that you already have a following or at least some traffic to an existing website or blog if you are planning to build a course in a specific niche. To begin promoting your course, you should announce it on your own website, maybe with a discount for those who sign up right away. We’ll also take a look at a few additional strategies to use your audience to your advantage. Once we’ve dealt with it, let’s move on to the less obvious strategies.

  • Begin Creating a List

No matter how many views your website receives, you must begin growing an email list immediately! The easiest strategy to promote an online course is to build an email list. Consider this for a moment… You are allowed to email those who have expressed an interest in your subject matter. Is there anything better?

In exchange for signing up for your mailing list, you may offer a free e-book or a large discount on your course when it goes on sale later. Use your imagination to come up with something unique for this one. More subscribers you’ll get if you offer a free lead magnet that’s of high value.

  • Give Your Course Away to a Small Group for Free

This strategy has a few advantages. As a first step, you’re getting the word out about your course by offering it for free to a select group of students in your field. Regardless of how powerful these “beta” students are, they’ll begin promoting your course to others in your niche.
Secondly, you can ask these first-time students for their thoughts on the course. Both your sales page and your email campaign can use these testimonials. The value of customer testimonials is especially important when it comes to offering online courses at a premium pricing point.

  • For Long-Tail Search Traffic, Post Regularly to Your Blog

To get on the top page of search results for high-traffic keywords, your course must be in a highly competitive industry. Ranking for highly competitive search phrases has become more challenging than ever before.

Long-tail search terms in your niche may not be as competitive, but there may be dozens or even hundreds. Even if there aren’t 20,000 searches each month for these terms, getting a blog post on your site to appear on the first page of search results can sometimes be as simple as using a couple of the terms above. More frequently blogging about your niche’s topics will bring you more opportunities like this over time, too.

  • Use LinkedIn to Publicize your Course

LinkedIn is the ultimate social media network for business, and depending on your product, it may be the ideal choice for marketing your online course on LinkedIn. Businesses, owners, and employees will all benefit from it. Your online classes will be more successful if you use social media outlets like LinkedIn Learning, your blog, and LinkedIn Groups to gain exposure.

  • Become a Member of a Social Media Community

Engaging with others in niche-related Facebook and LinkedIn groups is not only enjoyable, but it will eventually lead to people asking who this very intelligent, gorgeous individual in the group is. Yes, it is you! If you’re going to have a conversation, please make it worthwhile and informative. Make sure you don’t bombard groups with your marketing message.

Public “chats” or sessions held by local governments or businesses are common on Twitter. What’s the harm in getting your name (and course) out there by participating in these discussions?

  • PPC

PPC advertising differs from the other methods discussed. PPC ads, on the other hand, necessitate a financial investment. But success doesn’t necessitate a massive undertaking. It’s true that Google and Bing’s pay-per-click services have risen in price. The cost of placing ads on social media sites like Facebook is still quite low.
Creating an ad that connects to a free mini-course or e-book is one of my favorite tactics for using Facebook ads. Even if you just have $5 per day to work with, Facebook’s ads are highly targeted because the social network knows its users’ interests better than anybody else.

    • Avoid Excessive Publicity

This is a potential roadblock to the success of your online course. Ads that appear on Google pages incessantly may have been observed by you? Someone or something that keeps popping up in your face until you get so fed up that you block the website and close it for good. Make sure you’re not doing this to advertise your own course by any means. Advertising that people only see a few times a year but is worth it is needed. Make sure the content you provide to promote your page is high-quality and can’t be accessed by everyone.

  • Use Google Adwords as a Marketing Tool

Having an understanding of search engine optimization is required for this task. Create ads that show up in other people’s search results when they enter a term related to your subject matter with Google Adwords.

  • On Facebook, Start a Group

These days, people are promoting their goods and services with the help of yet another important technology. It is possible to begin by inviting only those close to you to the group, and then gradually expand the membership. You can market your Facebook group by asking your friends, neighbors, and family members to spread the word about it to their friends. Your social media presence will help you build an extensive network of friends and acquaintances that could lead to a large number of group members, many of whom may wind up purchasing your online course.


Creating a course and putting it on a random sales page is not enough. If you want to grow your audience and revenues, apply the aforementioned tactics to make your courses not just entertaining and relevant, but also profitable. Remember to keep your audience in mind at all times. Ultimately, you’re selling them a solution tailored to their specific requirements.

There is no need to worry about the volume of material in the marketing book because you don’t have to follow every step. Begin with one or two social media outlets and a tiny database of email subscribers. In the beginning, focus on building a solid blog before moving on to creating courses.

The extracts from your courses can even be used to write blog posts. By repurposing your material, you not only increase its resale value but also cut down on your marketing efforts.

Do you have an online course of your own? How did you promote it, and were you able to make a considerable amount of money from it? You get to help out your fellow entrepreneurs by sharing your best practices for promoting an online course. You can check out our online courses to learn more about promotion ideas for online course sales.