Common Digital Marketing Interview Questions and Answers

When selecting from an array of candidates to fill the role of digital marketers and manager, employers look into some basic digital marketing questions and answers to gauge a candidate’s expertise and skill. We prepare candidates for their venture into the digital marketing world.

We have curated answers to some of the most common digital marketing interview questions. Interviewers ask these questions to appraise the person’s expertise in the digital marketing area.

Fundamental digital marketing interview questions and answers

1. How does your degree correlate with your digital marketing career?

Here, you must specify your graduate courses and the skills and information gained from them over three to five years. Mention subjects you have opted for that would fit a career in digital marketing.

2. What skills are essential for upholding a career in digital marketing?

Digital marketing encompasses creativity and strategy. To be an efficient digital marketer, one must have good analytical skills, creative thought processes, and reading, writing, and speaking skills.

3. What encompasses digital marketing?

This is one of the basic entry-level digital marketing interview questions. The answer is simple; digital marketing is a constituent that enriches a product and services by using the internet and digital technology. Digital marketing also includes the marketing of a product carried out on social media platforms.

4. Could you list the different types of digital marketing?

Here list the different types of digital marketing as SEO, SEM, social media marketing, email marketing, e-commerce marketing, and content marketing.

5. Why is digital marketing dependent on sales funnels?

In digital marketing, sales funnels are an amalgamation of strategic marketing techniques which bring engagement from customers. Taking time to enhance a sales funnel will automatically improve the marketing funnel.

6. What is SEO?

SEO or search engine optimization is the process of enhancing a website’s content, so it reaches the targeted audience better and, in turn, enhances reach. As a fresher, you must also be sure to name the different SEO practices if asked.

7. Why did you choose digital marketing?

Here you can specify your involvement in other companies and how you worked there. Establish that the role you’re applying for would be effective for your success in the digital marketing field.

8. If you were to bring new marketing strategies to the company, how efficient would they be?

Here, showcase your ability to ask and search for help because although many marketers invest capital in marketing strategies, only 61% of marketers think their plans are efficient.

9. Does more amount of likes equate to engagement, and in turn, more sales?

Social media marketing is a method of marketing where it is only profitable to the business if followers and likes directly convert to sales and boost business. Be sure to say that engagement is not equal to the number of likes or followers and vice versa.

10. Concerning digital marketing, how knowledgeable are you?

This question is often an employer’s way of inquiring about a candidate’s self-evaluation regarding their capabilities in digital marketing. It is important to stay true to your information and accept some shortcomings that you may have. Expressing your willingness to learn more along the way will also help. If you want to improve your skills you can take a look at digital marketing skills in demand here.

11. What is a new marketing trend that interests you in the industry today?

You can explain how visual search, voice search, Google listings, etc., intrigues you. This will give your employer a clear idea of how you envision the future of digital marketing. You should provide insight about videos used in digital marketing as blogs and websites with videos increase search result visibility by 157%.

12. What online crash courses or certificates have you completed?

Here you could speak of digital marketing courses you’ve signed up for or any other domain-specific course. If you still haven’t taken up a digital marketing online certification course, check out our digital marketing courses section. Their extensive array of subcategories serve you with video editing, video marketing, content marketing, email marketing, etc.

Frequently asked digital marketing executive interview questions related to the longevity of a business

1. How do you wish to market your product to your customers through social media?

If the product you wish to market is displayed through social media channels, speak of how there will be a positive increase in sales and profits. Posting quality visual content, responding to feedback are some ways to engage more customers.

2. How do you plan to generate leads?

Specify sales funnels, investing in the latest technologies, automating your digital marketing method, direct engagement with leads and sources, updating informative content, and so on in the leads acquisition process.

3. What do you mean by viral marketing?

Viral marketing consists of promoting products through already existing social media networks. It is also helpful to note that consumers of these products share and promote these products to people in their social circles.

4. What is one of the biggest challenges in your marketing career so far?

This one is like a must-have for digital marketing executive interview questions. This question is often asked to check the executive’s problem-solving skills. In this case, it is imperative to note that admitting to a failure and showcasing information from that situation will be appreciated.

5. What are your thoughts on inbound marketing?

This question tries to understand your ability to see the potential in certain areas of digital marketing. Be sure to mention cost-effective marketing, acquiring high-quality leads, marketing the right content at the right time, and so on.

6. How relevant do you think digital marketing certification is?

As an executive, you must speak highly of certification as it gives you more authority over the actions of your business for smooth working. Digital marketing certification professionalizes a person’s capabilities.

7. Where do you see yourself in five years?

Last and the most common question of any interviewer. Your answer should be based on a long-term career goal in digital marketing and other developmental plans.

These questions are just a few of the most common questions but if your answers to these ones satisfy yourself, all of the other interview questions will be similar. You should be confident and prepared for the interview.