Course Overview
This course is developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts. They talk about digital transformation.
Your guides in this journey will be Michael Lenox, Amane Dannouni, Sonja Rueger and Ching Fong Ong who have years of experience in their fields.
The pace of change and the imperative it creates for businesses will be discussed. The course will help you identify key areas to digitize, including strategy, core processes, and technology.
Offered by
Created by
Coursera
Instructors
Michael Lenox
Amane Dannouni
Sonja Rueger
Ching Fong Ong
Online Learning
%100 Online
Certificate
Available
Level
Beginner
Duration
14 hours
In this online course, you’ll learn:
- Describing the underlying economics of innovation, technology, and market disruptions.
- Weigh the pros and cons of current digital technologies driving advancement.
- Utilizing BCG’s digital transformation framework as a “how-to” for digitizing your organization.
Other Courses of Coursera
A Start Guide: Product Marketing Using G Suite
This is a guided project and how it works is; your workspace is a cloud desktop right in your browser, no download required and your instructor guides you step-by-step in a split-screen video. In this guided project, you will identify the market mix, learn to draw product hierarchy, and analyze […]
Viral Marketing and How to Craft Contagious Content
This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You’ll learn how to increase your influence, how to generate more word of mouth, and much more. Ever wondered why some things become popular, and others […]
Digital Product Management Specialization
In this course, you will discover applications of product design, hypothesis-driven development, and agile, all at the heart of modern product management. This course is intended for both current and new product managers working in digital who want to apply a portfolio of modern practices to developing their products and […]
Web Design for Everybody: Basics of Web Development & Coding Specialization
This Specialization covers how to write syntactically correct HTML5 and CSS3, and how to create interactive web experiences with JavaScript. Mastering this range of technologies will allow you to develop high-quality websites that, work seamlessly on mobile and large screen browsers accessible. During the course, you will develop a professional-quality […]
Intro to Google Analytics Ecommerce Dataset
This first course in this specialization is Exploring and Preparing your Data with BigQuery. Here you will see what the common challenges faced by data analysts are and how to solve them with the big data tools on Google Cloud Platform. You’ll pick up some SQL along the way and […]
Applying Data Analytics in Marketing
This course introduces you to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront in their daily […]
Transmedia Storytelling
Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms – for entertainment, advertising, and marketing, or social change. The course provides you with a unique, authentic, and industry-relevant learning opportunity. You will have access to current theory, […]
Digital Marketing Specialization by Coursera
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. You will gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals, understand frameworks and approaches to […]
A Start Guide: Product Marketing Using G Suite
This is a guided project and how it works is; your workspace is a cloud desktop right in your browser, no download required and your instructor guides you step-by-step in a split-screen video. In this guided project, you will identify the market mix, learn to draw product hierarchy, and analyze […]
Viral Marketing and How to Craft Contagious Content
This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You’ll learn how to increase your influence, how to generate more word of mouth, and much more. Ever wondered why some things become popular, and others […]
Digital Product Management Specialization
In this course, you will discover applications of product design, hypothesis-driven development, and agile, all at the heart of modern product management. This course is intended for both current and new product managers working in digital who want to apply a portfolio of modern practices to developing their products and […]
Web Design for Everybody: Basics of Web Development & Coding Specialization
This Specialization covers how to write syntactically correct HTML5 and CSS3, and how to create interactive web experiences with JavaScript. Mastering this range of technologies will allow you to develop high-quality websites that, work seamlessly on mobile and large screen browsers accessible. During the course, you will develop a professional-quality […]
Intro to Google Analytics Ecommerce Dataset
This first course in this specialization is Exploring and Preparing your Data with BigQuery. Here you will see what the common challenges faced by data analysts are and how to solve them with the big data tools on Google Cloud Platform. You’ll pick up some SQL along the way and […]
Applying Data Analytics in Marketing
This course introduces you to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront in their daily […]
Transmedia Storytelling
Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms – for entertainment, advertising, and marketing, or social change. The course provides you with a unique, authentic, and industry-relevant learning opportunity. You will have access to current theory, […]
Digital Marketing Specialization by Coursera
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. You will gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals, understand frameworks and approaches to […]
Blog
Digital Transformation Roadmap for ELearning Brands
Digital transformation is a major force in today’s industries and commercial and institutional operations. Increasingly, the line between working and learning is becoming more and more blurred. With the digital transformation of learning, organizations are better equipped to respond to change by delivering training just when it is needed. So […]
Digital Transformation vs. Digital Marketing: Differences & Similarities
The times we are living in demand us to be present online. Every aspect of our lives is now connected to the internet in one way or another. The business sector is experiencing digitalization the most with their customers being digitally sound and demanding, their services to be digitalized too. […]
Top 9 Benefits of Taking Digital Transformation Courses
Transforming an organization digitally means incorporating digital technology into every aspect of operations. It has a major impact on how a company conducts business. With the help of this process, companies are remaking themselves to be more effective and profitable than ever before. However, bringing about transformative change throughout an […]
