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Viral Marketing and How to Craft Contagious Content
VISIT WEBSITECourse Overview
This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You’ll learn how to increase your influence, how to generate more word of mouth, and much more.
Ever wondered why some things become popular, and others don’t? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing?
By the end of this course, you’ll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.
Offered by
Created by
Coursera
Instructors
Jonah Berger
Online Learning
100% Online
Certificate
Available
Level
All Skill Levels
Duration
4h
Language
English
In this online course, you’ll learn:
- More about effective marketing your ideas, brands, or products.
- How to make ideas stick, how to increase your influence.
- How to generate more word of mouth, and how to use the power of social networks to spread information
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