CONTENT MARKETING

Viral Marketing and How to Craft Contagious Content

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Course Overview

This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You’ll learn how to increase your influence, how to generate more word of mouth, and much more.

Ever wondered why some things become popular, and others don’t? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing?

By the end of this course, you’ll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.

Offered by
coursera-online-course-provider-logo-2
Created by

Coursera

Instructors

Jonah Berger

Online Learning

100% Online

Certificate

Available

Level

All Skill Levels

Duration

4h

Language

English

In this online course, you’ll learn:

  • More about effective marketing your ideas, brands, or products.
  • How to make ideas stick, how to increase your influence.
  • How to generate more word of mouth, and how to use the power of social networks to spread information
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