ANALYTICS

Digital Marketing Analytics in Theory

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Course Overview

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space.

The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics, in Theory, is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today’s digital business world.

Offered by
coursera-online-course-provider-logo-2
Created by

Coursera

Instructors

Kevin Hartman

Online Learning

100% Online

Certificate

Available

Level

Beginner

Duration

20 hours

What you’ll learn

  • Identify the web analytic tool right for your specific needs
  • Understand valid and reliable ways to collect, analyze, and visualize data from the web
  • Utilize data in decision making for agencies, organizations, or clients
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