Course Overview
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space.
The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics, in Theory, is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today’s digital business world.
Offered by
Created by
Coursera
Instructors
Kevin Hartman
Online Learning
100% Online
Certificate
Available
Level
Beginner
Duration
20 hours
What you’ll learn
- Identify the web analytic tool right for your specific needs
- Understand valid and reliable ways to collect, analyze, and visualize data from the web
- Utilize data in decision making for agencies, organizations, or clients
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