CONTENT MARKETING

Transmedia Storytelling

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Course Overview

Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms – for entertainment, advertising, and marketing, or social change.

The course provides you with a unique, authentic, and industry-relevant learning opportunity. You will have access to current theory, industry examples, and advice and undertake learning activities that will equip you with the tools you need to start developing your own ideas.

Offered by
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Created by

Coursera

Instructors

Simon McIntyre
Emma Robertson
Dr Jeffrey Koh
Dr Ollie Bown
Dr Geoge Khut

Online Learning

100% Online

Certificate

Available

Level

All Skill Levels

Duration

26 hours

What will you learn?

  • Identify, understand, and engage different audiences in your stories
  • Shape your ideas into compelling and well-structured narratives and complex story worlds
  • Create cohesive user experiences across different platforms
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