ANALYTICS

Applying Data Analytics in Marketing

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Course Overview

This course introduces you to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront in their daily lives.

The components of customer satisfaction, major issues in measuring customer satisfaction, statistical methods in analyzing customer satisfaction influence, sentiment analysis with social media data, influence analysis with social media data, and text summarization with social media data will be discussed. This course aims to provide the foundation required to make better marketing decisions by analyzing multiple types of data related to customer satisfaction.

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In this online course, you will learn:

  • Customer satisfaction measurement.
  • Statistical methods in analyzing customer satisfaction.
  • Sentiment analysis with social media data.
  • Text summarization with social media data.
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