ANALYTICS

Applying Data Analytics in Marketing

VISIT WEBSITE

Course Overview

This course introduces you to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront in their daily lives.

The components of customer satisfaction, major issues in measuring customer satisfaction, statistical methods in analyzing customer satisfaction influence, sentiment analysis with social media data, influence analysis with social media data, and text summarization with social media data will be discussed. This course aims to provide the foundation required to make better marketing decisions by analyzing multiple types of data related to customer satisfaction.

Offered by
coursera-online-course-provider-logo-2
Created by

Coursera

Instructors

Unnati Narang
Joseph T. Yun

Online Learning

100% Online

Certificate

Available

Level

Intermediate

Duration

14 hours

In this online course, you will learn:

  • Customer satisfaction measurement.
  • Statistical methods in analyzing customer satisfaction.
  • Sentiment analysis with social media data.
  • Text summarization with social media data.
VISIT WEBSITE
dan-icon

Other Courses of Coursera

Google Digital Marketing & E-commerce Professional Certificate

Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. This is your path to a career in digital marketing. Throughout this program, you will gain in-demand skills that prepare you for an […]
VIEW COURSE DETAILS Visit Website

Product Ideation, Design, and Management Specialization

In this course, you will translate product ideas into reality by creating prototypes, identifying product ideas by developing your entrepreneurial thinking, exploring competitive analysis and industry analysis, and understanding the keys to value innovation.
Visit Website

A Start Guide: Product Marketing Using G Suite

This is a guided project and how it works is; your workspace is a cloud desktop right in your browser, no download required and your instructor guides you step-by-step in a split-screen video. In this guided project, you will identify the market mix, learn to draw product hierarchy, and analyze […]
Visit Website

Digital Product Management Specialization

In this course, you will discover applications of product design, hypothesis-driven development, and agile, all at the heart of modern product management. This course is intended for both current and new product managers working in digital who want to apply a portfolio of modern practices to developing their products and […]
VIEW COURSE DETAILS Visit Website

Viral Marketing and How to Craft Contagious Content

This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You’ll learn how to increase your influence, how to generate more word of mouth, and much more. Ever wondered why some things become popular, and others […]
VIEW COURSE DETAILS Visit Website

Digital Transformation

This course is developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts. They talk about digital transformation. Your guides in this journey will be Michael Lenox, Amane Dannouni, Sonja Rueger and Ching Fong Ong […]
VIEW COURSE DETAILS Visit Website

Intro to Google Analytics Ecommerce Dataset

This first course in this specialization is Exploring and Preparing your Data with BigQuery. Here you will see what the common challenges faced by data analysts are and how to solve them with the big data tools on Google Cloud Platform. You’ll pick up some SQL along the way and […]
VIEW COURSE DETAILS Visit Website

Digital Marketing Analytics in Theory

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics […]
VIEW COURSE DETAILS Visit Website
dan-icon

Blog

nav-toggler icon-filter icon-like icon-magnify arrow-left arrow-right icon-star icon-circle-check icon-price-tag icon-smiley icon-document icon-hourglass icon-pencil icon-circles icon-target icon-user resource-icon-01 resource-icon-02 resource-icon-03 resource-icon-04 resource-icon-05 resource-icon-06 resource-icon-07 resource-icon-08 resource-icon-09 icon-date icon-explore icon-glass icon-globe icon-options icon-puzzle icon-quality icon-time icon-why icon-calendar icon-card icon-announce icon-badge-check icon-displays icon-content-marketing icon-digital-marketing icon-digital-transformation icon-ecommerce icon-seo icon-sm-marketing icon-web-dd arrow-curved-bottom arrow-curved-top icon-application icon-approval icon-evaluation new-icon-ad new-icon-audience new-icon-discovered new-icon-newsletter new-icon-publish-content new-icon-user-friendly