> Courses > Digital Marketing > Analytics > Google Digital Marketing & E-commerce Professional Certificate 
Google Digital Marketing & E-commerce Professional Certificate
VISIT WEBSITECourse Overview
Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. This is your path to a career in digital marketing.
Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, and HubSpot, Mailchimp, Shopify, and Twitter.
You’ll learn in-demand skills that can have you job-ready in less than 6 months in this program. Good news no degree or experience is required!
Offered by
Created by
Coursera
Online Learning
%100 Online
Certificate
Available
Level
Beginner
Duration
Approx. 6 month
In this online course, you’ll learn:
- Measure marketing performance through analytics
- Learn the fundamentals of digital marketing and e-commerce
- Engage customers through digital marketing channels
- Build e-commerce stores, analyze online performance
Other Courses of Coursera
Getting Started With Google Analytics
In this project, you will learn how to connect your website to Google Analytics. You will be able to use Google Analytics to understand how your website is performing. You will become familiar with the Google Analytics interface and the standard reports to better understand your website audience. You will […]
A Start Guide: Product Marketing Using G Suite
This is a guided project and how it works is; your workspace is a cloud desktop right in your browser, no download required and your instructor guides you step-by-step in a split-screen video. In this guided project, you will identify the market mix, learn to draw product hierarchy, and analyze […]
The Strategy of Content Marketing
This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. You will also learn how to develop, organize and implement a content marketing […]
Digital Product Management Specialization
In this course, you will discover applications of product design, hypothesis-driven development, and agile, all at the heart of modern product management. This course is intended for both current and new product managers working in digital who want to apply a portfolio of modern practices to developing their products and […]
Product Ideation, Design, and Management Specialization
In this course, you will translate product ideas into reality by creating prototypes, identifying product ideas by developing your entrepreneurial thinking, exploring competitive analysis and industry analysis, and understanding the keys to value innovation.
Applying Data Analytics in Marketing
This course introduces you to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront in their daily […]
Transmedia Storytelling
Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms – for entertainment, advertising, and marketing, or social change. The course provides you with a unique, authentic, and industry-relevant learning opportunity. You will have access to current theory, […]
Viral Marketing and How to Craft Contagious Content
This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You’ll learn how to increase your influence, how to generate more word of mouth, and much more. Ever wondered why some things become popular, and others […]
Getting Started With Google Analytics
In this project, you will learn how to connect your website to Google Analytics. You will be able to use Google Analytics to understand how your website is performing. You will become familiar with the Google Analytics interface and the standard reports to better understand your website audience. You will […]
A Start Guide: Product Marketing Using G Suite
This is a guided project and how it works is; your workspace is a cloud desktop right in your browser, no download required and your instructor guides you step-by-step in a split-screen video. In this guided project, you will identify the market mix, learn to draw product hierarchy, and analyze […]
The Strategy of Content Marketing
This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. You will also learn how to develop, organize and implement a content marketing […]
Digital Product Management Specialization
In this course, you will discover applications of product design, hypothesis-driven development, and agile, all at the heart of modern product management. This course is intended for both current and new product managers working in digital who want to apply a portfolio of modern practices to developing their products and […]
Product Ideation, Design, and Management Specialization
In this course, you will translate product ideas into reality by creating prototypes, identifying product ideas by developing your entrepreneurial thinking, exploring competitive analysis and industry analysis, and understanding the keys to value innovation.
Applying Data Analytics in Marketing
This course introduces you to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront in their daily […]
Transmedia Storytelling
Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms – for entertainment, advertising, and marketing, or social change. The course provides you with a unique, authentic, and industry-relevant learning opportunity. You will have access to current theory, […]
Viral Marketing and How to Craft Contagious Content
This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You’ll learn how to increase your influence, how to generate more word of mouth, and much more. Ever wondered why some things become popular, and others […]
Blog
Top 10 Digital Marketing Job Skills of Tomorrow
It’s no surprise that the demand for skilled digital marketing specialists is rising, given how digital marketing has changed how organizations reach out to their customers and promote them. Whether you work in an agency or you are looking for your dream career, digital marketing areas of expertise are extremely […]
6 Reasons For Marketing Specialists To Learn Business Writing Skills
Marketing forms the crux of the business irrespective of its size. Whether you own a small paper plate business or a SaaS company, marketing activities play a crucial role. However, massive changes have occurred in the marketing world since the evolution of digital marketing. There is also a famous saying, […]
Why It Is Important To Renew Your Knowledge On Digital Marketing?
Nowadays, we all hear that digital marketing is indispensable for your business and brand awareness. Having a website and a digital media presence (like a page on Instagram, Facebook, etc. social media platforms) is necessary for the digital representation of your business and reaching the target audiences. So let us […]
