CONTENT MARKETING

The Strategy of Content Marketing

VISIT WEBSITE

Course Overview

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education.

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. You will also learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, and much more.

Offered by
coursera-online-course-provider-logo-2
Created by

Coursera

Instructors

Sonia Simone

Online Learning

100% Online

Certificate

Available

Level

Intermediate

Duration

19h

In this online course, you’ll learn:

  • The core strategies content marketers use to acquire and retain customers profitably
  • How to develop, organize and implement a content marketing strategy
  • Analyze and measure the effectiveness of content marketing, write compelling copy
VISIT WEBSITE
dan-icon

Other Courses of Coursera

Getting Started With Google Analytics

In this project, you will learn how to connect your website to Google Analytics. You will be able to use Google Analytics to understand how your website is performing. You will become familiar with the Google Analytics interface and the standard reports to better understand your website audience. You will […]
VIEW COURSE DETAILS Visit Website

Digital Marketing Specialization by Coursera

This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. You will gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals, understand frameworks and approaches to […]
VIEW COURSE DETAILS Visit Website

Digital Marketing Analytics in Theory

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics […]
VIEW COURSE DETAILS Visit Website

Viral Marketing and How to Craft Contagious Content

This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You’ll learn how to increase your influence, how to generate more word of mouth, and much more. Ever wondered why some things become popular, and others […]
VIEW COURSE DETAILS Visit Website

Applying Data Analytics in Marketing

This course introduces you to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront in their daily […]
VIEW COURSE DETAILS Visit Website

Product Ideation, Design, and Management Specialization

In this course, you will translate product ideas into reality by creating prototypes, identifying product ideas by developing your entrepreneurial thinking, exploring competitive analysis and industry analysis, and understanding the keys to value innovation.
Visit Website

A Start Guide: Product Marketing Using G Suite

This is a guided project and how it works is; your workspace is a cloud desktop right in your browser, no download required and your instructor guides you step-by-step in a split-screen video. In this guided project, you will identify the market mix, learn to draw product hierarchy, and analyze […]
Visit Website

Storytelling in Branding and Content Marketing

The course analyses the production of quality journalism and explores how to create memorable and long-lasting connections with a given target audience in a world of constant content surplus. It concludes with a deeper insight into the term of Brand Entertainment.
Visit Website
dan-icon

Blog

nav-toggler icon-filter icon-like icon-magnify arrow-left arrow-right icon-star icon-circle-check icon-price-tag icon-smiley icon-document icon-hourglass icon-pencil icon-circles icon-target icon-user resource-icon-01 resource-icon-02 resource-icon-03 resource-icon-04 resource-icon-05 resource-icon-06 resource-icon-07 resource-icon-08 resource-icon-09 icon-date icon-explore icon-glass icon-globe icon-options icon-puzzle icon-quality icon-time icon-why icon-calendar icon-card icon-announce icon-badge-check icon-displays icon-content-marketing icon-digital-marketing icon-digital-transformation icon-ecommerce icon-seo icon-sm-marketing icon-web-dd arrow-curved-bottom arrow-curved-top icon-application icon-approval icon-evaluation new-icon-ad new-icon-audience new-icon-discovered new-icon-newsletter new-icon-publish-content new-icon-user-friendly