Course Overview
This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education.
In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. You will also learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, and much more.
Offered by
Created by
Coursera
Instructors
Sonia Simone
Online Learning
100% Online
Certificate
Available
Level
Intermediate
Duration
19h
In this online course, you’ll learn:
- The core strategies content marketers use to acquire and retain customers profitably
- How to develop, organize and implement a content marketing strategy
- Analyze and measure the effectiveness of content marketing, write compelling copy
Other Courses of Coursera
Digital Transformation
This course is developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts. They talk about digital transformation. Your guides in this journey will be Michael Lenox, Amane Dannouni, Sonja Rueger and Ching Fong Ong […]
Digital Marketing Analytics in Theory
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics […]
Google Digital Marketing & E-commerce Professional Certificate
Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. This is your path to a career in digital marketing. Throughout this program, you will gain in-demand skills that prepare you for an […]
Intro to Google Analytics Ecommerce Dataset
This first course in this specialization is Exploring and Preparing your Data with BigQuery. Here you will see what the common challenges faced by data analysts are and how to solve them with the big data tools on Google Cloud Platform. You’ll pick up some SQL along the way and […]
Digital Marketing Specialization by Coursera
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. You will gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals, understand frameworks and approaches to […]
A Start Guide: Product Marketing Using G Suite
This is a guided project and how it works is; your workspace is a cloud desktop right in your browser, no download required and your instructor guides you step-by-step in a split-screen video. In this guided project, you will identify the market mix, learn to draw product hierarchy, and analyze […]
Product Ideation, Design, and Management Specialization
In this course, you will translate product ideas into reality by creating prototypes, identifying product ideas by developing your entrepreneurial thinking, exploring competitive analysis and industry analysis, and understanding the keys to value innovation.
Applying Data Analytics in Marketing
This course introduces you to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront in their daily […]
Digital Transformation
This course is developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts. They talk about digital transformation. Your guides in this journey will be Michael Lenox, Amane Dannouni, Sonja Rueger and Ching Fong Ong […]
Digital Marketing Analytics in Theory
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics […]
Google Digital Marketing & E-commerce Professional Certificate
Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. This is your path to a career in digital marketing. Throughout this program, you will gain in-demand skills that prepare you for an […]
Intro to Google Analytics Ecommerce Dataset
This first course in this specialization is Exploring and Preparing your Data with BigQuery. Here you will see what the common challenges faced by data analysts are and how to solve them with the big data tools on Google Cloud Platform. You’ll pick up some SQL along the way and […]
Digital Marketing Specialization by Coursera
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. You will gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals, understand frameworks and approaches to […]
A Start Guide: Product Marketing Using G Suite
This is a guided project and how it works is; your workspace is a cloud desktop right in your browser, no download required and your instructor guides you step-by-step in a split-screen video. In this guided project, you will identify the market mix, learn to draw product hierarchy, and analyze […]
Product Ideation, Design, and Management Specialization
In this course, you will translate product ideas into reality by creating prototypes, identifying product ideas by developing your entrepreneurial thinking, exploring competitive analysis and industry analysis, and understanding the keys to value innovation.
Applying Data Analytics in Marketing
This course introduces you to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront in their daily […]
Blog
19 Ways To Increase Content Engagement For Your Brand
Coming up with new ways to communicate with your audience on a daily basis can feel like you’re pushing your creative capabilities. Long-term social success, however, requires establishing tactics to interact with your audience and keep them coming back for more. Connect with customers over time with these content techniques […]
The Strategy of Content Marketing
This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. You will also learn how to develop, organize and implement a content marketing […]
How to Use Pinterest for Marketing & Business in 2022?
Pinterest is a social networking site where individuals may discover, post, and save visually appealing information they find interesting, useful, or amusing. Pinterest marketing is a collection of methods that leverage Pinterest in the social media marketing strategy to find potential consumers and increase brand awareness and product visibility. Pinterest […]
