John, your instructor, talks to you about his professional experience of over twenty years. He will explain what branding is and what branding is not.
He explains what branding is and what branding isn’t, then you’ll discover what a brand route map is and start defining your brand by answering the essential questions. Following these, John’s case study will help you to do some practice.
Last but not least learn how to develop your brand route map in order to take your strategy further. See how to implement it by setting key objectives and KPIs, and finish up with John’s final advice.