How to Produce an Online Digital Marketing Course with the Right Tools?

Struggling to put together an online course on a modest budget? Expert Kathryn Hocking discusses eight low-cost and free options for producing online courses.

It’s all too tempting to put off creating and selling an online course until the “ideal time.” The ‘ideal time’ is usually defined as a filled client schedule with plenty of free time and disposable funds. There is no such thing as a “perfect time” to start an online course, but we believe that you may start one for free. In this post, we have compiled ways to create an online digital marketing course using the right tools.

How Can I Produce an Online Digital Marketing Course?

You can follow these steps to learn how to do an online digital marketing course.

  • Define your subject matter
  • Evaluate your idea
  • Research the topic deeply
  • Write the curriculum
  • Produce the course content
  • Go online
  • Start to sell your online digital marketing course
  • Market your course
  • Be open to feedback
  • Build a community

How to Do an Online Digital Marketing Course?

You can use software to do an online digital marketing course. Below we listed the essential online course tools.

​​1. Thinkific

This software is great to teach you how to do an online digital marketing course.

Thinkific is the right platform for authors of online training courses to find a cost-effective solution to create and sell content simply. Best of all, the first course is free to be created and sold.

This one-stop-shop allows you to host content and course material (including PDF, video, audio, etc), immediately access your finances online (and offer free, chargeable, and subscription courses) and market your course online with a personalized domain and branded landing pages.

​​2. Canva

​​Canva makes it very simple for you to generate PDF workbooks if you’re happy to invest your own time.

The free edition is great for developers of online courses without a brand, as it offers a choice of layout suggestions and typefaces you can choose. Don’t worry though, you may just combine them all using Canva for Work if you’ve previously invested in the company identity (logo, brand colors, fonts, and textures)

It is perfect for the ones who would like to learn how to do an online digital marketing course.

​​3. Beaver Builder

​​Have a WordPress website already and would you like to put your course there online? Then Beaver Builder is a cost-effective drag and drops web design tool for WordPress. The building plugin will operate with your existing website and is perfect for developing professional-looking sales pages and membership websites. All you need to do is to choose a template, insert and publish your material!
This is great for designers of online courses who already have their WordPress site and want a sales page of their own.

​​4. Camtasia

​​Videos provide your online courses participants with the material in accordance with various methods of learning (visual, audio, and kinesthetic). Visual students can view the videos, listen to the videos, and add a downloadable action-oriented worksheet for the ‘doers’ (kinesthetic learners).

Camtasia is an excellent tool to create videos so that you can record and edit them as professional videos. I use Camtasia to record my webinars’ Powerpoint submissions. You can receive a 30-day trial while this is a premium service and it’s really easy to record and upload to your selected video hosting site.

​​5. Vimeo

​​You will need anyhow to host videos, now that you have properly filmed and produced them. Vimeo includes choices free of charge and paid for uploading, hosting, and sharing high-quality HD films. You can share a link or embed your videos on your website for viewing participants of the online course after your videos are uploaded to Video. Better still, there are several solutions to protect the privacy of your movie just for paying participants.

This is great for makers of online courses who have developed videos and want them to be hosted online with links shared or integrated into a website.

​​6. Zoom

​​Does your online course content contain a live element? Maybe every month you host live calls? Or to market the content utilizing free webinars? Zoom is a free and premium option to host live calls with the attendees of your online course and integrate straight into Thinkific. This free version is ideal for brief conversations with fewer than 50 members, but make sure you upgrade to the paid version or Zoom will start for more than 40 minutes. The free version is perfect.

This is great for providers of online courses who wish to market their offers via a range of free webinars, live webinars, and zoom calls.

​​7. MailChimp

​​MailChimp enables you to maintain contact and keep in touch with participants in your online course. Send emails with the free version by the click of a button or create automatic pay version sequences. This is great if you want an affordable customer management solution for online training developers. If you’re unsure about e-mail marketing, you can also check the best e-mail marketing practices from the link.

​​8. Zapier

​​Now that it is time to come together with an insight into the low-cost tools you can utilize to build your online course. Zapier is an application that lets you link and automate several apps. In addition to linking Zapier to Thinkific, MailChimp, and  Zoom, Zapier recommends popular zaps according to the tools you use. For example, you would like to develop a ‘zap’ for new Thinkific students to subscribe to Mailchimp.

This is great for designers of online training courses that appreciate the ease and flow of their systems.

How Can I Teach Myself Digital Marketing?

You can teach yourself digital marketing by reading blogs, enrolling in a digital marketing certification, defining your marketing and business strategy.

Digital marketing includes all accessible tactics for getting users to the website, for bringing them back, and forcing them to take action.

The three phases Acquisition, Retention, and Conversion may be called. You must be good in one sub-set of these areas to be a good digital marketer specialist. You need at least one tactic from each of the three elements of the funnel to be a strong generalist digital marketer.

We can break them down according to the category as to what these focuses are. Certain focuses naturally overlap and can be effective at several stages of the funnel.

These are the subcategories of digital marketing:

  • Search Engine Optimization
  • Search Engine Marketing
  • Advertising
  • Display Ads(Google Ads)
  • Social Media
  • Email Marketing
  • Social Media Marketing
  • Retargeting
  • Copywriting
  • Landing Page Design
  • Sales
  • Google Analytics

Here are our 3 steps to digital marketing success:

1. Study

Learn about anything from blog posts to eBooks and course documents written by expert marketers, marketing companies, and academic books to become effective digital marketers by reading online free resources.

2. Practice

The best way to learn is to actively put what you have learned into practice. Creating tests, monitoring outcomes and optimizing campaigns, and learning from your errors. You will follow the directions supplied in the course of your research and no risk exists because the digital advertisement budgets for real companies are not yet being dealt with.

3. Enroll in certification Courses and Gain a Skill

You can now test your knowledge with relevant certification courses and qualifications when you are confident in the study materials. Check our digital marketing courses page to find the best-fitted course for yourself.

When we speak about online digital marketing, we talk everything about copywriting, better content marketing, and a better customer experience. There are various fields in which you can become an expert and in many ways. Ensure that we check out your digital marketing tour of the online course material we have advised! Please keep up to date on everything from digital marketing courses by following our blog.