Course Overview
This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education.
In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. You will also learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, and much more.
Offered by
Created by
Coursera
Instructors
Sonia Simone
Online Learning
100% Online
Certificate
Available
Level
Intermediate
Duration
19h
In this online course, you’ll learn:
- The core strategies content marketers use to acquire and retain customers profitably
- How to develop, organize and implement a content marketing strategy
- Analyze and measure the effectiveness of content marketing, write compelling copy
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